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Decathlon’s Didier Morelle: ‘World Cycling Forum Is About Industry’s Future’

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ROTTERDAM, the Netherlands – As Purchasing Director of Decathlon’s Int’l. Bike Division, he is one of the best know executives in the business. Didier Morelle is also closely involved in organizing the World Cycling Forum’s. He is a big supporter of the International Conferences aimed at the top management of the industry as he regards them as of vital importance as well as inspirational. On the upcoming World Cycling Forum, he says “We need to address sustainability and environmental issues to secure the future of our industry”.

Decathlon’s Didier Morelle: ‘World Cycling Forum Is About Industry’s Future’
Didier Morelle, Purchasing Director of Decathlon’s Int’l. Bike Division: ‘We need to address sustainability issues to secure future of our industry”. – Photo WFSGI

Didier Morelle continues “The World Cycling Forum in Porto two years ago was a great success and inspired a lot of bike brands and the industry through topics like creating supply chain flexibility; speed is the new currency and big data. Also, now it gives me great pleasure to help with the preparation of the 2019 edition of the World Cycling Forum.”


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“The World Cycling Forum in Porto two years ago was a great success and inspired a lot of bike brands and the industry.”

Focus of 2019 World Cycling Forum

“The topics that were addressed at the 2017 World Cycling Forum even now remain important for our industry”, continues Didier Morelle. “However, I strongly supported the idea to change the focus of the 2019 event in highlighting Corporate Responsibility, sustainability and environmental issues our industry will need to address to secure its future.”

“These topics are of vital importance for the industry, our people and our planet. In order to ensure successful and sustainable future brands as well as suppliers, we will have to come together to align on the solutions.”

“I thank WFSGI and BIKE Europe for their strong support and leadership on these issues. The WCF 2019 will feature keynote presentations and will inspire those present. Looking forward to meet you soon in Rotterdam”.

Here’s more on the 2019 World Cycling Forum 

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