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As Bikes Become Cornerstone of Urban Mobility Can Existing Supply Chains Serve Demand?

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ROTTERDAM, the Netherlands – Venture capital is investing billions of dollars into last-mile urban mobility products. As bicycles become cornerstones of urban mobility and policy, markets expand and new competitors and substitutes enter. What does this mean for today’s deep and entrenched supply chains? Nicholas Russell, consultant, advisor and lecturer, provides answers to this profound question at the World Cycling Forum taking place next month in Rotterdam. There are still seats available.

As Bikes Become Cornerstone of Urban Mobility Can Existing Supply Chains Serve Demand?
At upcoming World Cycling Forum speaker Nicholas Russell questions what new competitors mean for today’s supply chains. – Photo

On the 2ndday of the International Conference, which is held on June 4 and 5 in Rotterdam, the Netherlands Nicholas Russell will present “Who’s Peddling? A new Taxonomy of Urban Mobility” as his keynote is titled.

The Challenges

Russell has advised multinationals and start-ups across sectors including energy, finance, FMCG, manufacturing, media, real estate, and transport. Russell’s thesis is that the foundations for digital innovation have now been laid in China, Europe, and the US. The challenges are climate change, demographics, sustainability, and urbanization. The opportunities are artificial intelligence, capital investment, data, and entrepreneurship.

He holds an MBA from University of Oxford. Russell’s work has been covered by the BBC, CCTV, the Financial Times, and the global technology press. He has lectured on technology at the European Parliament, Houses of Parliament, Imperial Colleague, University of Oxford, and University College London.

New taxonomy for bicycle industry

The presentation by Nicholas Russell covers a new taxonomy for the bicycle industry, how technology and urban transport policy drive new product categories, and what this means for today’s deep and entrenched supply chains.

In an abstract of his keynote Russel explains “The existing supply chain competes on mostly on low-cost production and somewhat on innovation. Now, companies like Uber and Ford buy into scooter and other electric urban mobility companies. Where does it leave existing incumbents as consumers increasingly buy last-mile urban transport from new entrants from the automotive and software industries? Venture capital is investing billions of dollars into “last-mile” urban mobility products. While miles travelled by bicycle continues to grow, bicycle shops close and the distribution channels consolidate. Can existing solutions / supply chains serve coming demand?”

Participating in the World Cycling Forum is still possible as there are seats left and available. The World Cycling Forum will have an audience of over of the cycling industry 200 decision makers.

Here’s the complete Agenda of the 2-day International Conference in Rotterdam.

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