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The Transition from Selling Bikes To Selling Health

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The current profound issues surrounding sustainability and climate change will lead to drastically changing business models. The keynote of Steve Evans will elaborate on this topic; even to the extent that he raises the possibility that the cycling industry will transform from selling bikes to selling health in the near future. Steve Evans is Director of Research in Industrial Sustainability of the Cambridge University.

The Transition from Selling Bikes To Selling Health
Professor Steve Evans’ presentation will be on biology-based materials, smaller factories, automation, sustainability and circular economy. – Photo WFSGI

On the 2ndday of the International Conference taking place on June 4 and 5 in Rotterdam, the Netherlands Steve Evans will present “Some Sustainable Futures for Bicycle Manufacturing” as his keynote is titled.

Specialist Adviser on Future of Manufacturing

Steve Evans was made Professor of Life Cycle Engineering at Cranfield University in 1998 and joined the University of Cambridge Institute for Manufacturing in 2011. He is Director of the national EPSRC Centre for Innovative Manufacturing in Industrial Sustainability, with over 50 staff. His research seeks a deep understanding of how industry brings environmental and social sustainability concerns into its design and manufacturing practices, with a duel emphasis on urgent & practical change now and system level change that offers hope for a sustainable future. He has been Specialist Adviser to the House of Lords, and Lead Expert for the UK Government’s Future of Manufacturing Foresight exercise setting out a vision for UK manufacturing to 2050; he is also a Partner in two cleantech start-ups.

Biggest trends in manufacturing

In his presentation Steve Evans will reflect on the impossibility of predicting a single future and will expand on the possible implications for the bicycle industry of some of the biggest trends in manufacturing (such as the move to biology-based materials, smaller factories, automation, sustainability, circular economy). His keynote answers questions like “Will your factory be as big as possible, or be in the store window?” And “Will you even sell bicycles, or maybe sell health?”

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