World Cycling Forum Points Out Impact of Digital Technology on Cycling and its Industry
ROTTERDAM, the Netherlands – Smartphone-based ride-sourcing as well as shared, dockless light mobility are the early signs of potentially profound changes in the way in which we move around our cities. Such disruptive urban mobility scenarios are having already and will have a big impact. It’s a major topic that’s to be pointed out in detail at the upcoming World Cycling Forum. The International Conference taking place on June 4 and 5 in Rotterdam, the Netherlands, will focus on the impact that digital technology will have on cycling and the cycling industry.
The upcoming World Cycling Forum features an impressive line-up of keynote speakers. Among them is Philipe Crist of the International Transport Forum (ITF) at the Organization for Economic Cooperation and Development (OECD). This is an intergovernmental organisation with 59 member countries. It acts as a think tank for transport policy and organises the Annual Summit of transport ministers. ITF is the only global body that covers all transport modes.
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Re-shaping urban transport
The keynote presentation by Philipe Crist explains the growing role that digital technology is playing in re-shaping urban transport. This buzz in the mobility sector is all about coming potentially profound changes. And yet – we still face enduring challenges linked to our mobility practices. Are they de-congesting our road networks? Are they contributing to a more prosperous and equitable society? Are our roads becoming safer? Is our environmental impact growing smaller?
Next to answering these important questions the keynote of ITF advisor Philipe Crist will also outline the involvement of what he calls “A decidedly analogue technology: the bicycle. What role will this simple machine play on the streets of this century’s cities? What impact will digital technology have on cycling? And how does this all matter to the cycling industry?”
Philipe Crist’s presentation is scheduled for 12:30 on the first day of the 2-day International Conference. The theme of the 2019 World Cycling Forum is “Putting the Bicycle Industry at the Core of Sustainable Development”. Other keynote speakers on the Forum’s agenda includes representatives from the World Health Organization, Decathlon, Vittoria Industries, the Mayor of London’s Office, the World Employment Confederation, Technical University of Delft, University of Cambridge, CONEBI and the University College London/ConceptionX.org.
The Forum’s Agenda also includes Q&A and wrap-up sessions. Moderator of the 2-day International conference is Marc ter Haar, strategic relationship director at Ernst&Young, the Netherlands.