Bike Industry’s Top Gathers in Rotterdam for World Cycling Forum
ROTTERDAM, the Netherlands – The cycling industry’s multi-day International Congress started this morning. Close to 200 top managers coming from a wide variety of companies have been welcomed aboard former cruise liner ss Rotterdam; the World Cycling Forum’s maritime location. The Forum presents the top of the industry a broad perspective on the profound consequences of the climate crisis in the world of cycling.
The World Cycling Forum is a 2-day Congress that takes place on 4 and 5 June, 2019 in Rotterdam, the Netherlands. Participants come from Europe, North America as well as Asia. The World Cycling Forum is organized by the World Federation of the Sporting Goods Industry (WFSGI) and Bike Europe.
Impact of climate change
That there’s a vast interest for the World Cycling Forum is because it is the first conference that addresses the profound consequences of climate change which will make their impact felt on the bicycle industry in the next years. A series of keynote speakers is explaining what the industry must do to meet its sustainability potential. What’s needed for manufacturing processes? What kind of materials and technologies can we expect? And what will be the recycling and corporate social responsibility climate?
Answers to big questions
The World Cycling Forum is providing answers to big questions like:
- What are the most important future trends within mobility, and the expected changes on how people will approach and appreciate the mobility system of the future?
- What are the economic, environmental, health and other benefits that come with greatly increased use of bicycles in urban environments?
- Will you in the very near future sell bicycles, or maybe sell health?
- How can companies start the transformation process for reaching a responsible & ethical production as well as environmental friendly and responsible products?
- With cities shifting away from cars and bicycles becoming cornerstones of urban mobility; how is this driving new product categories, and what does this mean for today’s deep and entrenched supply chains?
Future mobility system
The Congress was kicked off this morning by Carlo Van De Weijer. He is THE world expert on future urban mobility. He advises ministries and industries around the world on the future of mobility.Carlo Van De Weijer has been chosen to open the 2019 World Cycling Forum because in the mobility system of the future cycling can play a very important role as it contributes to the efforts in limiting global temperature increase and greenhouse gas emissions. But in order to double the modal share of cycling in the world’s biggest cities, radical and disruptive changes must take place. At the 2nd World Cycling Forum expert speakers are presenting clear views on what the near future will bring for the cycling industry in terms of mobility and sustainability.