Bike Segment ‘Soft-Launched’ at OutDoor by ISPO 2019
MUNICH, Germany – Bikes and e-bikes as well as bike products get a ‘soft-launch’ at the new OutDoor by ISPO Show which we be held at Messe Munich from June 30 to July 3, 2019. It includes the trade fair, organized in cooperation with the European Outdoor Group (EOG) trade association, and is said to be “The first year-round, integrative and cross-media platform designed for a new outdoor movement.”
More than 950 international exhibitors spanning nine halls are expected to be at the premiere. Among them the “soft-launched” bike segment featuring the biggest brand names on the softgoods apparel side, like Adidas/Terrex, Endura, Gore, Vaude, ION, 7mesh, UYN, Maloja & Scott. All brands being located in Hall B5, together with big players like North Face, Marmot, Thule and so on. In the context of the (e-)MTB & Gravel test track complete-bike brands are there like Husqvarna, Scott, Raymon, BH Bikes, Cake, Titici, Geos, HNF Nicolai, as well as TQ Systems.
Outdoor for everyone
The event will be held under the motto “There’s a perfect outdoor for everyone” and will reflect consumers’ modern understanding of the outdoors: Classic outdoor activities such as climbing and hiking will form the basis but will to some extent be reinterpreted and transformed into forms such as bouldering and speed hiking. New segments such as mountain biking, trail running and water sports will also feature. OutDoor by ISPO will also be branching out by tapping into other industries outside of the outdoor sector, thus providing visitors with inspiration and valuable knowledge gained from other areas, such as environmental technology or digital retail and technology solutions.
New outdoor era
The organizers claim that the first OutDoor by ISPO in Munich “Will mark the dawn of a new outdoor era. The ISPO team has succeeded in developing a modern consumer-centric concept in close collaboration with the industry. The aim now is to inspire as many people as possible worldwide, break down barriers and highlight the many opportunities and types of ‘outdoor’ that exist. Nine halls with over 96,000 m² of exhibition space in the eastern part of the trade fair grounds in Munich will bring the outdoor scene to life.
Hot topic: sustainability
The outdoor sector is already playing a leading role within the industry in terms of raising awareness of sustainability issues and social responsibility. Various different working groups are developing a comprehensive sustainability concept under the OutDoor by ISPO umbrella. The major driving forces behind this are the European Outdoor Group (EOG), the European Outdoor Conservation Association (EOCA) and the OutDoor by ISPO Advisory Board. Environmental pollution and deforestation along with their negative impact on the climate have been identified as the biggest challenges that need to be overcome. Existing ideas and approaches for reducing water and electricity consumption, minimizing waste and reusing resources will be assessed and ranked in terms of their importance and then incorporated into a Code of Conduct throughout the entire duration of the trade fair.
Bike Test track
The very fact that the word “outdoor” means so many different things to so many different people is reflected in the diverse range of topics covered by OutDoor by ISPO. Some of them will be specifically delved into and looked at in detail in various different focus and activation areas. The Bike Test Track is one of those areas. It will be part of the bike segment, which is being integrated for the first time ever this year as part of a soft launch. The Bike Test Track organized in cooperation with ExtraEnergy. This track with mixed surfaces and obstacles will be the perfect place to test ride gravel bikes, mountain bikes and electric mountain bikes. The biggest bike textile producers on the market will also be showcasing their latest collections in Hall B6.
OutDoor by ISPO app
There’s no better way to plan your visit than with the OutDoor by ISPO app. The personalized homescreen provides an overview of relevant events and exhibitors as well as hall plans. All users can discuss current topics and network in the Community area. Free WiFi will also be available on the exhibition premises.
The obligatory date on Tuesday, July 2, is the official OutDoor by ISPO party with live music, starting at 6 p.m. in the Atrium East.
Event location: Messe München
Dates: June 30 to July 3, 2019
- Sunday, June 30 to Tuesday, July 2: 9:00 a.m – 6:00 p.m.,
- Wednesday, July 3: 9:00 a.m. – 5:00 p.m.
Tickets & Registration: https://www.ispo.com/outdoor/trade-visitors/tickets