Cycle Mode Targets International Audience
CHIBA, Japan – The Cycle Mode International show celebrates its 15th edition next November. Over the years, the event developed into the leading B2B and B2C show for the cycling industry in Japan. More than 380 brands and 27,000 visitors are gathering in the Makuhari Messe to see the latest in cycling.
On 2 November the Cycle Mode International will open its doors for the three day event. Over the years the show has always had a strong focus on the national market but for the 2019 edition, show organizer Tvo Expro is also looking for a more international audience.
‘Sport e-bike area’
Like on other shows, visitors can experience the latest in bikes, accessories and apparel. The events also hosts a 1 kilometer test track, including a newly built off-road section. All new are the two areas ‘sports e-bike’ and ‘bike & travel fair’. On the first one leading manufacturers show their e-road, e-MTB and e-touring bikes. The Cycle Mode show has presented e-bikes from local and international brands since 2015.
In 2018, the Cycle Mode International was attended by 25,660 visitors while 172 companies showcased the latest products. This was including 22 overseas companies.