Eurobike Show To Welcome 150 New Exhibitors
FRIEDRICHSHAFEN, Germany – This year’s Eurobike show, taking place from 4 to 7 September, is welcoming some 150 new exhibitors. It takes the total number of companies presenting their newest products and innovations for the coming season to a trade public to over 1,400. With that and in its 28th edition, Eurobike once again confirms its importance as the leading trade fair for the international bike business.
According to the organizers the 150 new exhibitors are “Testifying the current atmosphere of change in the bicycle and mobility market as it is currently undergoing what is probably the greatest transition since the invention of rubber tyres. In the key European cycle markets, such as Germany, the Netherlands, Austria and Switzerland, the e-bike boom is celebrating an unfettered upswing. At the same time, the bicycle with the support of an electric motor is also increasingly gaining momentum in markets such as France, Italy, Scandinavia and the UK.”
Apart from the e-bike trend also production relocation is reflected in the fact that so many newcomers will be at next September’s Eurobike. The show’s manager Stefan Reisinger says “New players from all over the world are enriching the bike industry with product innovations, solutions and alternative approaches to future mobility requirements. In the mixture with top brands, who have been attending for many years, coupled with newcomers, trendsetters and innovators, the composition of Eurobike this year with more than 1,400 participants has again achieved a supreme level.”
ZEG makes its debut
One of the newcomers is Europe’s biggest retailers’ association ZEG (stand B1-200). The dealer cooperative will not only present all its bike brands in Friedrichshafen this year, but also its new ‘Sharea’ concept. The terms ‘share’ and ‘area’ that make up the name describe a concept with which operators of large residential estates will be able to offer their tenants and visitors an e-mobility service integrated into the area where they live. Depending on the demand high-quality e-bikes and cargo bikes for rent will be offered through a digitally secured app by local certified ZEG retailers.
Among other renowned names from the industry taking part in Eurobike 2019 is Pexco (stand B2-400) with the traditional Swedish brand Husqvarna.
Another interesting name that takes part this year is Anthony Sinyard, son of Specialized founder Mike Sinyard. He will be exhibiting for the first time his Supacaz (stand B3-401) P&A brand. The Croatian Eurobike newcomer Greyp (stand A1-502) is also an interesting one. Its innovative strength recently induced Porsche to take a ten per cent stake in the company.
Not a newcomer but a very welcome returnee after a long absence at Eurobike is the Italian bike producer Bianchi. Part of the Cycleurope Group, it will for the first time be occupying a stand in Hall B2 (stand 500) and bringing back its signature glow in Celeste green. These are just a few examples of companies making their appearance what contributes to the rising International character of Eurobike.