Messe Friedrichshafen Postpones its New OUTDOOR Show
FRIEDRICHSHAFEN, Germany – Messe Friedrichshafen has decided not to go ahead with the premiere of its new OUTDOOR Friedrichshafen show scheduled for 17 to 19 September 2019 and to postpone the new format. The decision is intended to give all those involved the opportunity to continue developing the newly initiated concept.
Eurobike organizer Messe Friedrichshafen started with the OutDoor Show 25 years ago. However, contrary to Eurobike it doesn’t own the OutDoor Show concept. This is in the hands of the European Outdoor Group (EOG). Last year the members of this Group voted to move the OutDoor Show from its 2019 edition onwards to Messe Munich. It prompted Messe Friedrichshafen to do the same as it already does with Eurobike for decades; organize its own and independent show. But it’s now postponing their 2019 OUTDOOR Friedrichshafen.
‘No sufficient response’
On this postponement Klaus Wellmann, CEO of Messe Friedrichshafen says “We have experienced a great deal of encouragement as well as good registrations from strong producers for our OUTDOOR Friedrichshafen. We would therefore have also proceeded directly into the implementation stage for an initial event of this type. Nevertheless, in total we have unfortunately not been able to generate a sufficient response for a first commitment within the sector with which we are so familiar. We are postponing our new activities in the outdoor segment and consciously leaving the date and the direction open for the time being.”
Generating initial spark
A Messe Friedrichshafen press release on the postponement says “For more than two decades, until the year 2018, the exhibition venue has offered the outdoor segment a home on Lake Constance and – in combination with the special feature of a location and a spirit perfectly matching the sector – has helped the trade fair to become the most important international business platform. As a result the bar is raised particularly high for the new event. A certain minimum setting on the side of brands is required to generate a good initial spark. This has not been achieved and so it is unfortunately very unlikely that we will be able to reproduce the type of enthusiastic mood that has successfully defined our activities for 25 years in September 2019,” explains Head of Outdoor Stefan Reisinger.
Offering suitable concept
Messe Friedrichshafen continues to see good chances of offering the outdoor sector or parts of it a suitable concept on Lake Constance. “We are firmly convinced that the way the industry has presented itself in the past and up until recently offers scope for alternatives,” adds Stefan Reisinger.
In the meantime, the first outdoor trade fair in Munich has taken place from 30 June to 3 July 2019. The show named “Outdoor by ISPO” attracted 1,018 exhibitors and more than 22,000 trade visitors. International exhibitors made up 84 percent of the total while the more than 22,000 trade visitors came from about 90 countries.