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Eurobike Dedicates Entire Day and Special Area To Start-Ups

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Eurobike Dedicates Entire Day and Special Area To Start-Ups
Start-up day program is designed to link established companies with start-ups. – Photo Eurobike

FRIEDRICHSHAFEN, Germany – Start-ups are transforming the bike market with new approaches, new ideas and new solutions that go way beyond bikes as products. Utilizing digitalization in the bike industry, they are radically rethinking cycling related services. This is something that the whole industry benefits from as it encourages established bicycle companies to continue to develop in an innovative manner. That’s why at the upcoming Eurobike (taking place from 4 to 7 September) is dedicating a day and special area to start-ups.

What can well-established companies and start-ups learn from one another? And how can they support each other? With the Start-Up Day on 4 September 2019, Eurobike is focusing on start-ups and innovation and providing opportunities to expand your knowledge base, be inspired and network.

Start-Up Day on 4 September

In recent years, the start-up theme has become more and more important at Eurobike and this year sees an entire Start-Up Day on 4 September dedicated to new businesses and innovations in the bike industry. During the morning session from 09:30, the focus is on knowledge transfer with presentations from the Eurobike Academy regarding financing, legal requirements for product development and cooperation opportunities between start-ups and established bike companies. In the afternoon, representatives from both groups will be discussing bikes as products, as a means of transport and within the framework of a social trend analysis on the podium in an international panel, including participants from the Netherlands and Scotland.

Start-Up Awards

On 4 September, starting at 3:45 p.m. the 20 finalists in the Eurobike Start-Up Awards will be presenting their products to the industry. The products range spans from a sand-based waterproof fabric made with nanotechnology, via new e-bike drives, smart fall sensors and, naturally, innovative bike designs, components and micromobility solutions. After the pitch presentations, the winners of the Start-Up category will be announced during the Eurobike Awards prize-giving ceremony. The subsequent “Start-Up Lounge Bodensee” networking party, which is organised jointly with the “Start-Up Netzwerk Bodensee” also features a round-table discussion with last year’s winners.

Exchange of ideas

The Start-Up Day program is designed to actively encourage an open exchange of ideas and offers participants plenty of opportunity for networking. During all four days of the Eurobike show, the brand-new Start-Up Area in the East Passage is home to 51 young businesses who will be presenting their innovative products and services and talking to visitors. The integrated Start-Up Bar and lounge area provides the perfect meeting point and forum for discussion.

‘Encouraging strong connection’

“We feel that it is important to encourage a strong connection between the established bike industry and start-ups to reflect and respond to current social changes. This dialogue between new businesses and established bike companies brings benefits to both sides. Start-ups profit from business experience, and established players are inspired by the innovation and agility of these new firms,” says Dirk Heidrich, Eurobike Project Manager. The Start-Up Day is organized together with the Berlin agency Velokonzept.

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