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Difficult Premiere for Aseanbike in Bangkok

Shows & Events

Difficult Premiere for Aseanbike in Bangkok
Even though consumers were admitted to the B2B2C platform Aseanbike and some exhibitors concentrated on sales, there was seldom as much going on. – Photo Jo Beckendorff

BANGKOK, Thailand – Aseanbike organizer N.C.C. Exhibition Organization Co., Ltd (NEO) and its partner Messe Friedrichshafen are content with the result of Aseanbike’s first edition. Some 100 exhibitors participated in the premiere of the event which took place from 3 to 5 October in Bangkok. Both the number of trade visitors as well as consumers failed behind any expectation. Still the organizers want to hold on to their B2B2C platform concept for this promising region.

It's not always the number of visitors that counts. The business it generates is much more relevant.

Before the opening of the show both Messe Friedrichshafen and its domestic partner N.C.C. Exhibition Organization already stated they had hoped for more exhibitors for the premiere of the Bangkok show. After three show days it turned out that also the number of visitors lagged behind all expectations.

‘It is difficult to launch a new show’

NEO’s show manager Chatvadee Meesuk stated that, “we knew what to expect and didn’t make big promises to our exhibitors. We all know that it is always difficult to launch a new trade fair. Both exhibitors and visitors know it takes time to build such an event. The potential of the bicycle market in the ASEAN region is very big. We see promising bicycle infrastructure projects and activities supported by governments in all ASEAN countries. Therefore we and our partner Eurobike, are fully confident about the future of Aseanbike.”

According to Meesuk, “NEO has counted a total of 12,556 visitors during three show days.” NEO divides this number into 11,056 visitors from Thailand and 1,500 from abroad. Before these statistics were made public, both Eurobike show manager Stefan Reisinger as well as NEO manager Meesuk, assured that the second Aseanbike will be take place next year October. However, the exact date has not yet been set.

‘They took a big risk’

Not all exhibitors were disappointed about the premiere of Aseanbike. KT Taiwan president Hubert Chen stated, “For sure I was not happy like the others in the beginning. But since I welcomed a major player from India on my booth, I can only say that it is not always the number of visitors that counts. The business it generates is much more relevant.”

The Gravity Cartel manager Gavin Vos stated: “I highly appreciate the trade show organizers for their initiative. They took a big risk. Unlike others we did not set sales targets for this show but we tried to find out the potential of this market. We first have to understand the market and the people, otherwise we can’t be successful in the ASEAN region. As a supplier of gravity products, we want to help develop the local gravity sport and market.”

Cycling infrastructure

Obviously promising bicycle infrastructure projects emerge and new cycling events are initiated in Thailand. Next year a big MTB race event will take place for the first time in Chiang Rai in the northern part of Thailand. It is part of the Circuit Hero World Series, a partner of Eurobike.

The ‘Happy and Healthy Bike Lane’ (former Sky Lane) is an option for those who don’t want to travel that far inland. It’s a 23,5 km bike loop around Bangkok’s international airport Suvarnabhumi. After its initial success Thai King Maha Vajiralongkorn ordered to build a car park for 2,500 cars at the start of the bike loop as well as four bike shops, food-stalls/restaurants, shower facilities and relaxation room, pump track, kids’ corner and a jogging & walking path.

These government-supported projects including downtown bike lanes main in parks convince both Eurobike and NEO to continue their Aseanbike initiative.

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