Growing Importance of E-Bikes at EICMA 2019
MILAN, Italy – As one of the best visited events for motorbikes, EICMA Milan is the worldwide leading fair for the world on two wheels, including bikes, motorcycles, mopeds, push scooters and urban mobility solutions. However, industry insiders expect that the growing popularity of e-bikes will also be reflected on the show floor which will open its doors next week.
EICMA 2019 will host no less than 1800 brands showcasing their latest innovations in motorcycles and e-bikes for 2020. The event will include test-driving options in a dedicated outdoor area. Although 60 percent of the exhibitors are from outside Italy, the upcoming edition of EICMA features an important focus on ‘Made in Italy’. According to the show organization this is, “A tribute to Italian quality, style, sustainability and innovation”.
Also at EICMA, the e-bike has been recognized as one of the leading trends on the two-wheel market. Therefore special focus is given to the presentation of e-bikes, sustainable and eco-friendly mobility solutions, as well as safety. Startups and innovative ideas by students in engineering and emerging brands are an integral part of the fair.
EICMA 2019 will open its door for B2B visitors on 5 – 6 November. The latest two-wheel innovations will be shown to the public between 7 – 10 November. For more information www.eicma.it