Taiwanese Companies Showcase Technological Advancements for MY 2016
FRIEDRICHSHAFEN, Germany – The biggest names in the bicycle industry showcased their innovations and developments at Eurobike. The Taiwan Excellence campaign is the most essential part of an image enhancement program organized by the Bureau of Foreign Trade (BOFT) and implemented by the Taiwan External Trade Development Council (TAITRA).
Bicycle leaders and manufacturers from Taiwan gave insight into the Taiwanese cycling industry and introduced new trendsetting products at the product launch event, titled “Ride into the Future with Bikes from Taiwan!”
‘EU is Taiwan’s biggest customer’
Agnes Haw-Yue Chen, Representative of the Taipei Representative Office in the Federal Republic of Germany, opened the Eurobike press conference in Friedrichshafen stating that, “Germany is the number one trading partner in Europe and number nine worldwide”. Referring to Taiwan as the global leader in cycling innovation and development, she stated that the European Union is the largest importer of bikes made in Taiwan. More than two million bicycles were imported to Europe in 2014 while 1.48 million bicycles were exported globally in the first four months of 2015.
Growth of electric bicycles
In name of the Taiwan Bicycle Association, Chairman Antony Lo gave his insights on current and future trends in the industry. Commenting on current trends, Lo noted that mountain bikes continue to be refined in design and optimized in weight. He further mentioned that road bikes are undergoing significant changes while the growth of electric bicycles remains unrelenting, continuously spreading to new global markets. Taiwan exported nearly 58,000 e-bikes to the EU last year, a growth of 87% over 2013. Lo noted that even with the current economic turbulence in parts of Europe and the deprecation of the euro, Taiwan enjoyed growth of almost 11% in exports to the EU in the first quarter of 2015.