VALAIS, Switzerland - "We want to disrupt." That is the clear goal of the new project by ex-Stromer co-CEO Tomi Viiala. Joining forces with an elite set of partners, he is launching a new brand, Viiala, to push the current boundaries of innovation within the bicycle industry. The e-bike and speed-pedelec range hitting the market in 2028 will have a price tag to match its space-based technology and watch-industry backing. Is the bicycle industry ready for a giant leap?

NIJMEGEN, the Netherlands - Ebike4Delivery invests €15 million to seize control of production of its delivery e-bikes in the Netherlands. With this in-house production, Ebike4Delivery aims to increase quality and gain greater control over the entire process.

Bosch has again chosen to work closely alongside TRP, the premium brand of the Taiwanese component specialist Tektro, to focus on advancing innovations in e-bikes. In their first collaboration, ABS (Anti-lock Braking System) was the focus. Now, automatic electronic shifting systems take centre stage.

The e-bike sector is navigating a challenging yet transformative moment. With growing price pressure, overstock, and evolving consumer expectations, manufacturers need more than just performance—they need adaptability.

NOTTINGHAM, UK - Accell Group's Raleigh brand has debuted the Raleigh One, a new e-bike that represents the brand's shift to a "striking new visual identity." The bike's sleek geometric lines and integrated tech features reflect the brand's desire to move into a more "urban, design-led" approach to mobility. It also reflects something else: The subtle but distinct touch of VanMoof's founders and former CEOs, Ties and Taco Carlier. What was previously speculation in the industry has now been confirmed by Ertu Bilgin, Accell Group's brand lead.

FRANKFURT, Germany - Following a remarkable entry at Eurobike in 2024 with DJI on everyone's lips, the drone maker returned in 2025 with a different message. With 16 brands now openly specifying the Avinox drive system, the Chinese manufacturer is in the process of distancing the business unit from its DJI origins and fully positioning itself as an independent brand.