PARIS, France - Upway, the online platform for reconditioned electric bikes, has launched a strategic partnership with the Spanish bike brand Orbea to give e-bikes a second life and support the sales of new e-bikes at the same time. In a move to strengthen the circular economy of e-bikes by including established industry players, a trade-in program is now live at Orbea retailers across several European countries.
ESPOO, Finland - In the midst of Finland's abrupt repeal of its tax benefit scheme for company bicycles, which sent shockwaves through the national cycling industry, one company is making the bold choice to expand.
EINDHOVEN, the Netherlands - Increasing competition, shifting retailer priorities, and supply chain challenges influenced Shimano Europe's decision to discontinue its custom clothing brand, Milremo and to streamline its regular apparel collection. The production and shipment of the Shimano autumn-winter 2025 collection will proceed as planned, while Milremo customers will have the opportunity to place one final order for their custom clothing before operations cease.
REDDITCH, England - Contrary to the general trend in the British retail market, Halfords UK reports an increase in bicycle sales in its 28 March trading update. The company's focus on its range of premium mechanical bikes that have a price tag of more than £1,000, as announced last year, turned out for the best.
PLOCHINGEN, Germany - Demand for bicycle and team sports products within the extensive product portfolio of Decathlon has been very strong in Germany last year, reports the sporting goods retail giant. Decathlon expanded their market share in the otherwise weak German bicycle market in 2024 and reported a sales increase of 8% in the category bicycles. However, exact sales figures have not been disclosed.
OGDEN, USA - Scott recently announced the roll-out of a multichannel sales strategy including a consumer direct option. In an official statement, they have now made public that the webshop will open soon. "We aim to strengthen the brand and expand consumer reach to drive more awareness and demand for our dealer network," remarked Hap Seliga, president and CEO of Scott USA.
