The central analysis tool of ZIV's market data service has been officially launched, with participating German bicycle dealers now having access to the dealer dashboard. "This is an important step towards greater transparency in the German bicycle market and an important milestone for business planning for the entire industry," says Katharina Hinse, ZIV Head of Industrial and Economic Policy.

The UK's bicycle industry has launched a new safety trust mark designed to help consumers identify compliant e-bikes while protecting reputable manufacturers and retailers from growing competition with illegal and unsafe products.

Let's be honest: finalising pre-orders is the most stressful moment of a retailer's year. You commit a large part of your budget to a product you have often never seen, and then hope it arrives before the customer you promised it to loses patience - late deliveries deserve their own article. How can you enter conversations with brands as a strategic partner, rather than someone who simply takes orders?

Where last year's Women in Cycling event at Eurobike centred on the industry's gender pay gap and the launch of new national networks, this year's programme opened with a freshly released market study and pushed the conversation onto a harder question: what should manufacturers and retailers actually do about the €950 million the bicycle industry is potentially missing out on.

In the first quarter of 2026, the average turnover of Dutch retailers in the H&L Benchmark group increased by 1.6% compared with the same period last year. At the same time, costs rose by an average of 1.4% during the quarter. Partly as a result, profitability in the first quarter of 2026 declined by 0.5 percentage points compared with the previous year, according to the H&L Benchmark.

Sweden's leading bicycle retailer, WS We Sports Group, continues its omnichannel expansion strategy with the opening of its fifth Cykelkraft-branded brick-and-mortar location. The new 2,500-square-meter flagship store in Kållered, near Gothenburg, officially opened on 21 May is a major step forward in the retail development of WS We Sports Group AB's Bike & Mobility division.