Jan-Willem van Schaik

CHICAGO, USA - In a company statement SRAM issued this afternoon the component manufacturer announced that after nearly 30 years, David Zimberoff will soon resign Vice President of marketing at SRAM to focus on a transportation research project for World Bicycle Relief (WBR).

LYON, France - To accelerate the production and distribution of the Kleuster Freegônes e-cargo bikes, the company partnered with Renault Trucks. The manufacturer is gradually electrifying its vehicle ranges for customers operating in cities and the cargo bikes are an important step to serve the last mile deliveries.

TAICHUNG, Taiwan - The e-drive supplier Hyena will soon introduce the upgraded E-Road drive system unit with a ISIS torque sensor, and the range extender compatibility, while a new HMI will follow later. The Taichung based company expects to supply the system initially to some of its long-term partners for their MY 2024/25 e-bikes.

ZEIST, the Netherlands - The adoption of the e-bike has shown a mixed pattern in Europe. In some countries people were more open to this innovation in cycling than in others, but the overall trend shows the e-bike continues to gain momentum.

CHICAGO, USA - The New York Yacht Club American Magic racing team has announced a partnership with SRAM. In the bid to win the highly prestigious sailing competition America's Cup, SRAM's participation includes more than just sponsorship.

TAIPEI, Taiwan - For the third consecutive year, the Taiwan Bicycle Association (TBA) developed an online marketing campaign in close cooperation with its members. Bike Europe discussed the impact of this project and the industry's changing approach towards the market with TBA Secretary General Gina Chang.

REUTLINGEN, Germany - Bosch is investing in a new facility in eastern Slovakia to expand its production of e-bike components, the Slovakian Ministry of Economic Affairs has announced. Production should start in late 2023.

BRUSSELS, Belgium - Currently several important legislations with a considerable impact on the European and global bicycle industry are being discussed at the in EU in Brussels. "The next years will be crucial for the bicycle industry to ensure that the boom of e-bikes can continue and will not be hindered by disproportionate regulatory requirements," states the Confederation for the European Bicycle Industry (CONEBI).

ROTTERDAM, the Netherlands - After the price records of recent years during the pandemic, container rates are now dropping rapidly. The price decline has a major impact on the market conditions and probably also on the shipping capacity. For an industry that strongly depends on shipments from Asia, these strong fluctuations add to the existing uncertainties in the market.

AMSTERDAM, the Netherlands - Swapfiets, the Pon owned bicycle concept known for its recognisable blue front-tyred rental bikes and e-bikes, has been awarded the international sustainability label B Corp. With the certification, they now join the impressive list of sustainability pioneers such as Patagonia, Tony's Chocolonely and KeepCup.