Whyte Bikes

KOBLENZ, Germany - D2C-sales and custom-building - is that a match? Perhaps it is no coincidence that D2C bicycle supplier Canyon Bicycles GmbH is launching a worldwide custom bike program named "MyCanyon" shortly before opening its own Canyon Bicycles Munich Store. To get the message of the new program out the company even hired some renowned artists.

MUNICH, Germany - Last year, Decathlon Germany announced an expansion of its digital marketplace portfolio with both the Sushi branded e-bike range from Sushi Mobility GmbH as well as remanufactured e-bikes from refurbisher Rebike Mobility GmbH. Now the sporting goods retailer is strengthening its collaboration with Rebike with a new shop-in-shop retail concept.

OTTOBRUNN, Germany - This time, car manufacturer Porsche AG seems to be taking the e-bike subject really seriously: Porsche eBike Performance GmbH, which was founded in 2022, has just announced its intention to set up its own e-bike battery production facility in Croatia. This is scheduled to start at the beginning of 2026 - "at the same time as the market launch of the first Porsche e-bike drive system."

ERKRATH, Germany - A long time coming, but Giant Deutschland GmbH has officially confirmed the appointment of a new managing mirector. As early as December 1, Alexander Gebert was appointed as the successor to Oliver Hensche, who will be available to the Giant Group in an advisory capacity until further notice. He had managed the company for 15 years.

PARIS, France - As reported by several Swiss media, Paris-based arbitration tribunal of the International Chamber of Commerce (ICC) handed down its verdict regarding Scott Sports SA (or Scott Sports Group) ownership. According to the ruling made on 6 February, Beat Zaugg, who is still co-owner of Swiss bike and winter sports supplier, is to cede his 47% stake in the company to majority owner Youngone Corporation.

HARD, Austria - Modular bike builder Simplon Fahrrad GmbH has successfully completed its restructuring process under self-administration. With the support of the previously announced new owner SOL Capital Management, Austria's second-largest bicycle manufacturer is now starting the upcoming cycling season in a stronger position.

NEUMARKT, Germany - Last December, Belgium-based European investment company Gimv NV acquired an undisclosed majority stake in German bicycle and outdoor lighting producer Lupine Lighting Systems GmbH.

TAICHUNG, Taiwan - Frame manufacturer Astro-Tech Co., Ltd. has clearly outlined its strategic direction for its future development initiative. Astro-Tech president Samuel Hu gave Bike Europe a look into what these plans entail, which includes the construction of a new production facility in Vietnam, where Astro-Tech has been producing frames for 24 years.

MATTIGHOFEN, Austria - The financial struggle at the motorcycle division of Pierer Mobility AG could not take place without having an impact on the e-bike department. The company has now announced that its regional activities in South Africa, Germany and the UK will gradually be wound down in a controlled manner.

FREIBURG, Germany - Bravobike GmbH, the subsidiary of leasing pioneer JobRad has signed an agreement with Garbe Industrial Real Estate GmbH, which claims to be a "specialist for logistics real estate and light industry in Germany and Europe." The agreement will see Bravobike make use of a 23,500 sqm property in Kabelsketal, Germany to accommodate the strong growth in the number of ex-lease bicycles that will become available for the second-hand market in the coming years.
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