Rosie Burgin

More companies are reporting higher turnover, expectations for the rest of the year are favourable and stock levels are moving closer to balance. These are among the conclusions for the Spanish bicycle market in the first half of 2026. Data from the AMBE Barometer, a survey among Spanish manufacturers, distributors, retailers and workshops, were presented during Sea Otter Europe in Girona.

Looking to replace the industry's historical reliance on estimates, European Cycling Industries (ECI), has partnered with sports data specialist Sporting Insights. The outcome is the launch of State of Trade European Cycling, SoTEC - a data platform to provide cycling brands with insights into the dynamics of the European market.

Avinox is expanding its e-bike system offering with a new handlebar-mounted control display that combines motor controls, electronic shifting and rider information in a single unit. The move underlines the company's ambition to offer OEM's a more integrated e-bike platform.

Spanish company, Berria Bikes which specialises in high-performance bicycles, has achieved an 18% increase in revenue (July 2025-June 2026) and is seeking to expand its market reach in the Iberian market through a new partnership program with independent bicycle retailers. As it enters a new phase of growth, the brand will also look to expand its foothold in international markets.

"Our ambition is to become an increasingly important European point of reference, while preserving its original identity." Fabrizio Ravasio, managing director of Movestro and a founder of the International Bike Festival, told Bike Europe during this year's event. As a market with deep roots in road racing, high-performance cycling and Italian craftsmanship, but one that has yet to embrace e-mobility to the same extent as its northern neighbours, the IBF demonstrated that Italy is not simply relying on its cycling heritage but is striving for growth.

Swapfiets continued its path towards profitability in 2025, with the Amsterdam-based bicycle subscription company nearly halving its net loss while increasing revenue. CEO Marc de Vries says the company could reach profitability if the current trend continues.

The Commercial Court of Dijon has officially opened the judicial reorganisation (redressement judiciaire) of Cycles Lapierre as it seeks independence from the now-bankrupt Accell Group. The French brand's CEO William Perrier is happy with the development: "We've got an opportunity. It's up to us to transform it into a future."

Taiwanese bicycle manufacturer Giant has established a new Spanish subsidiary in Girona with an initial share capital of €1 million. The newly established entity, Giant Bicycle Spain SL, will focus on the commercialisation of bicycles, parts, accessories and related equipment, in one of Europe's most important cycling hubs.

The trustees overseeing the bankruptcy of the Dutch Accell entities today launched an international sales process for the group, inviting potential buyers to bid for the business as a whole or in part. A back-stop agreement with an interested party covering all of Accell's bike brands is intended to provide business continuity while the sales process takes place.

Optima Cycles and Bike&Co have entered a strategic supplier partnership for the German market partnership. Effective from 1 August 2026, the brands Lovens, Dolly and Dutch ID became part of Bike&Co's supplier programme for its affiliated independent bicycle retailers.