Rosie Burgin

DUBAI, United Arab Emirates - The Swiss brand, Viiala, entered the scene in September with the promise to disrupt the industry. Skip forward two months, and three concept models have been presented to a select group of 80 individuals, including suppliers, retailers and potential investors. Bike Europe was among the invitees to get a first glimpse of how the company is living up to that promise, during a grand unveiling in the Museum of the Future in Dubai's financial heart. The conclusion: the humble bicycle is no longer a simple mobility product.

REDDITCH, England - Following a post-covid glut, cycling is again the "stand-out performer" for Halfords. In the first six months of the financial year, the UK retailer reports a 9% year-on-year revenue growth for its cycling products and services. With a strong first half, the company is on track to deliver its full-year expectations.

ROTORUA, New Zealand - Bike Matrix, the New Zealand-based compatibility technology startup, has completed a 50-day A/B test with European online seller Bike24, to demonstrate the value of its data-based tool. Having previously tested on several smaller retailers, this was an initial test to see if the solution is ready for large-scale deployment. With a 69% increase in conversion rate, the test validated how data can set a new standard for online component sales by answering the customer's key question…

BRUSSELS, Belgium - The ongoing market and inventory issues have seen the total number of e-bikes imported into the European Union drop 13% in the first nine months of this year, compared to the same period last year. Eurostat's latest data also shows a 14% decline in value. Similarly to 2024, in Q3, China has taken the top spot from Taiwan as the leading EU e-bike supplier. But with a difference of just 341 units, there can be no talk of Chinese dominance in Europe - yet.

DRESDEN, Germany - E-commerce platform Bike24 Holding AG has continued its strong growth path in the third quarter of 2025. The company recorded revenue growth of 31.7% to €82.8 million in the reporting quarter. In the first nine months, revenue rose by 25.5% from €176 million in 2024 to €220.9 million this year. Significant growth was achieved in all European markets, driven by localisation strategy and a strong core market in Germany, Switzerland and Austria.

TAICHUNG, Taiwan - Giant Group recorded a 17% drop in consolidated revenue over the first nine months of this year, the latest figures released by the company's board of directors reveal. With a slow start to the year and a high-profile incident with the United States Government in late summer, the manufacturer reports a 24.9% decline year-over-year in Q3 revenue to NT$15.36 billion (€420 million). A small silver lining is the growth in e-bike sales and the recovering demand in Europe, particularly for its OEM business.

INNING, Germany - With a focus on European manufacturing from its base in Southern Germany, TQ is quietly building its profile in the e-bike industry. Counting on Trek as a leading partner through its initial engineering phase, the e-bike component manufacturer's products are now specified on 18 brands across several categories.

PARIS, France - On course to double sales in 2025, refurbished e-bike seller Upway, has received a financial injection of US$60 million (€52 million) in closing its Series C funding round. The company has now raised a total of US$125 million (€108 million) since its founding in 2021. The latest funding will facilitate new UpCenters in Europe and North America, expansion into five more countries and the launch of new digital services.

MADRID, Spain - Following a slow start to the year, bicycle production is set to decline in Spain in 2025. The country produced a total of almost 220,000 bicycles in the first nine months of 2025, a 10% drop compared to the same period last year. Totalling €179 million in value, this represents a considerable decline, according to official data published by the Ministry of Industry and Tourism. The data for Q3, however, shows the most promising signs of a revival.

HASTINGS, United Kingdom - British bike brand Whyte Bikes Ltd. has changed private equity hands, from current owner Cairngorm Capital to Causeway Capital. The acquisition sees 100% ownership of Whyte transferred to Dublin-based Causeway Capital. The brand sees the move as a major step toward developing international growth.