Rosie Burgin

ERKRATH, Germany - When e-bikes began to make a market entrance, global brand Giant determined that innovation in integrated in-house technologies would be the key to success. Since 2023 all R&D is carried out at the European headquarters in Lelystad, the Netherlands where a new development centre has been opened. Now, in-house service is an additional benefit to boost sales in saturated and fragmented European e-bike markets.

OBERWANGEN, Switzerland - Despite overall stagnant or declining markets in Europe, myStromer AG, parent company of premium e-bike brands Stromer and Desiknio, bucked the general trend and continue to expand its market shares in the Netherlands and Belgium. In the challenging e-bike market in the US, the company achieved double-digit (consolidated) growth.

TAIPEI, Taiwan - Registration has opened for the WBIA Sustainable Supply Chain Principles Event at the Taipei Cycle Show. Being held on 6 March, the event will bring together WBIA members, companies, and other stakeholders in the bicycle industry.

英國，倫敦（LONDON）－在其他歐洲市場，高價單品銷售可能足以彌補銷量減少的損失，但在英國市場情況不一定如此。該國市場在後疫時期銷量衰退，2022年總市值減少18%，2023年更進一步減少6%。此外，最新資料證實，英國市場去年「常規自行車銷量為本世紀最糟」。

KOBLENZ, Germany - Canyon has reaffirmed its long-term, holistic commitment to greenhouse gas emission reduction by incorporating sustainability into its future business strategy. Going one step further, the bike brand's emissions reductions targets have been verified by the globally recognised body, SBTi.

LONDON, United Kingdom - In contrast to other European markets, where declines in unit sales could be offset against higher sales values, this can't be said for the UK market. The post-COVID downturn in the UK cycling market has seen the total market value fall a further 6% in 2023, following an 18% decline in 2022. On top of that, in 2023 the UK had "the worst mechanical bike sales this century," the latest data confirms.

HELSINKI, Finland - Vapaus Bikes Finland Oy, has secured a €15 million loan to drive growth and international expansion in the employee benefit bikes sector. Besides scaling up in Finland and Sweden, further internationalisation is being considered. Boasting a mature and scalable business model, the mobility service provider has seen its net revenues rise from €4.5 million in 2021 to over €30 million in 2023.

BATH, England - Cycling marketing agency Shift Active Media's inaugural 'What's Next?' report in 2023 which uncovered the value of marketing investment during a downturn is returning this year with a webinar to launch the new findings. Aimed at enabling cycling brands to navigate the challenging landscape in 2024, the webinar presented by CSO Doug Baker is open to the whole cycling industry.

UTRECHT, The Netherlands - Shift Cycling Culture is extending its series of workshops to further engage and educate industry stakeholders on sustainable practices in the cycling industry. The on and offline workshops available includes the sixth edition of the Circular Design Course in collaboration with CIRCO. This workshop aims to put the circular economy at the heart of a company's product innovation.

HEERENVEEN, The Netherlands - Accell Group has announced today that it plans to adjust its production structure to "simplify operations and enhance efficiency". To do this Accell will merge its two facilities in Heerenveen, The Netherlands and relocate some of the current production to Accell's other European manufacturing facilities. Up to 150 job losses are expected.