COPENHAGEN, Denmark - The European Commission has a role to play in formulating cycling policy. This was acknowledged by the Executive VP of the European Commission Frans Timmermans. "We must support more and new measures to grow cycling in Europe," he said.

The bicycle industry is usually not shy about using eye-catching slogans and representations when it comes to introducing new products. In the middle of a fast-growing and challenging environment with constantly new demands for product innovation, brands need to bring top-notch products to the market in order to grow and differentiate themselves.

As the largest manufacturer of bicycle saddles, grips and bar tapes, Velo is determined to make a lasting impact in the cycling world, a part of which is committing to a sustainable future and improving the social, economic and environmental well-being of our planet. In the last decade Velo has extensively researched and implemented innovative sustainable manufacturing processes for all their products.

ADELMANNSFELDEN, Germany - A new name in bicycle hub gear technology is debuting on this year's Eurobike. The innovative nine speed hub called '3x3 by H+B Hightech' is the latest development of the family owned company Heine + Beisswenger Group.

HELSINKI, Finland - The market has seen a surge in cargo bike manufacturers in the past few years, each taking their own approach. Finnish start-up Ouca claims to have built-up a new concept for cargo bikes from scratch. "We have abandoned traditional bicycle parts in all the critical places," says Ouca founder Tuomas Alapuranen.

ASCOT, UK - Frog Bikes, the British manufacturer of lightweight kids' bikes, is launching its new range of children's city bikes in Europe. Noting an increase in demand across Europe, Frog Bikes will initially launch the Frog City 53, 61 and 67 in selected IBD's in nine European locations.

DENKENDORF, Germany - At Eurobike gearbox specialists Pinion will launch the next generation e-bike drive gearbox together with introduction partner Stromer. In line with the current trend and as long time discussed in the industry, we expected that Pinion will present it first electronically shifting gearbox.

TAIPEI, Taiwan - Urban mobility specialist, Tern, has unveiled a new ultra-low e-bike named New Bike Day (NBD). The NBD is designed with an ultra-low centre of gravity and a longer wheelbase to make it much easier to balance and handle.

After a few years of development, Tracefy, a scaleup from Delft, the Netherlands, had its commercial breakthrough in 2019. Since then, Tracefy's enthusiastic founders have seen their turnover double each year, and they have great growth expectations for this year again. For 2022, growth is even expected to triple.

NEW YORK, USA - Stock market newcomer and e-commerce giant, Signa Sports United (SSU), recently presented itself to the US market at the virtual Jefferies Investor Conference. The focus was not only on the planned market conquest and growth strategy in the US, but also on further positioning of the online sports retailer in Europe. Within these plans bicycles and e-bikes are playing a dominant role.

TOKYO, Japan - After 40 years since its first introduction, the Shimano 105 group set is receiving the ultimate upgrade with a move to Di2 electronic shifting technology. This introduction not only delivers Di2 to an entirely new range of riders, but also offers Shimano's flagship 12-speed, wireless shifting with easy operation and increased reliability.

TALLINN, Estonia - After making Comodule successful as supplier for e-bikes and scooters with connectivity systems, CEO and co-founder Kristjan Maruste is handing over the CEO role to Teet Praks, also co-founder of Comodule.

TAIPEI, Taiwan - In March 2023 the physical edition of the Int'l Taipei Cycle Show will open its door again, organiser TAITRA has announced. As the world is gradually lifting its travel restrictions and co-existing with COVID-19, TAITRA expects more international visitors to attend the show.

英國，倫敦（LONDON）－保險公司Laka獲得Porsche Ventures（Porsche AG風險投資部門）的資金推動拓展歐洲市場。由Autotech Ventures和Ponooc帶領的A輪融資募得1270萬歐元，Ponooc亦和Pon、ABN AMRO關係良好。

荷蘭，海倫芬（HEERENVEEN）－KKR最初提供的報價無法滿足所有股東，尤其小股東更是認為被迫售出股份。現在KKR將啟動合法買斷程序以獲取全數股權。

荷蘭，宰斯特（ZEIST）－看著美國前十大自行車品牌的D2C活動，電商專家Scott Montgomery表示：「現在看來各家都加入了。」在Bike Europe首集英語podcast中，他談及自行車零售市場的改變，並描繪出電動自行車、自行車和配件在未來的銷售方式。

義大利，梅多拉（MEDOLLA）－Oli Ebike Systems和德國電池回收廠Akku Vision合作，提供與各系列車架相容的完整驅動系統。這次合作的目的是要穩定供應鏈，並進一步接觸產品開發、提高生產彈性。

MUNICH, Germany - In one of its latest Consumer Sector Briefings renowned consultancy firm Deloitte took up the topic of e-bikes. According to Deloitte, "e-bikes in particular are emerging as key drivers of e-mobility. The e-bike certainly benefits from recent trends like health consciousness and the urge of many people to exercise outdoor in connection with COVID-19. This all provided extra tailwind to this sector."