In today's highly competitive cycling market, it's not just about selling a bike — it's about offering a complete product experience tailored to riders who expect performance, reliability, and smart technology. Among these riders are a growing group of advanced enthusiasts and semi-professional athletes who see a power meter as an essential training tool.
BRUSSELS, Belgium — "The legal equivalence with bicycles laid the strong foundation of the success of the e-bike," claimed German trade association ZIV earlier this year. At the same time, it proposed imposing additional technical restrictions on e-bikes and dividing e-bikes into two categories governed by separate legal frameworks. LEVA-EU refutes this claim in a response, calling it "unfounded" and has repeatedly called for the creation of a dedicated LEV regulatory framework instead of following a "narrow industrial agenda."
COLOGNE, Germany - The Global Bicycle Purchasing Index (GBPI) is a new, global analysis tool for the bicycle industry. The aim is to provide regular insights into early market dynamics and trends, and thus enable well-founded decisions along the entire value chain. The GBPI is a joint initiative of Bike Europe, Eurobike organiser Fairnamic GmbH and the Institute for Retail Research IFH Cologne.
TAICHUNG, Taiwan - Tektro TRP isn't keeping its ambitions to itself: "We want to be the alternative supplier for the industry next to the big two," says Lance Larrabee, general manager of Tektro USA. Tektro's expansion strategy has already resulted in the development of successful products.
Dahon, a leader in folding bike innovation, is set to make a grand return at Eurobike 2025, unveiling groundbreaking new technologies. The company will offer test rides, but also provides chances to win a bike.
GENEVA, Switzerland - The global sporting goods industry has launched the first-ever Sporting Goods Physical Activity Impact Report. The report highlights the escalating global physical inactivity crisis and the urgent need for increased cross-sector collaboration. It may sound contradictory. More and more people are using bicycles for mobility, but this industry is also experiencing the consequences of an increase in inactivity in the field of cycling sports.
One of the biggest pain points within the industry comes from figuring out which parts fit a particular bike. Launched in 2022, Bike Matrix is a purpose-built B2B service designed to solve the very issue of component compatibility across an ever-expanding universe of bike brands and parts.
ABIMOTA, Portugal's national two-wheeler association, is working closely with the EU to bring bicycle production back home. Now in its 50th year, after starting Portugal Bike Value and BIKiNNOV, ABIMOTA is launching AM2R; an initiative set to redefine the future of the industry with more than 200 companies under its belt.
As a global leader in professional locking solutions, Sinox stands by its commitment: "We meet you anywhere the market is". With the growing demand for sustainable mobility, the company continues to push the boundaries of innovation to enhance the e-bike riding experience.
Will the e-bike market in Europe ever reach a market share of 70% or even 80%, as predicted by industry insiders during the boom years of 2017-2019? An overview of e-bike market share by sales volume in Austria, Germany, the Netherlands, France, Italy, the United Kingdom, Spain, and Switzerland clearly shows a slowdown in sales, and even a contraction in some markets, but there are some silver linings. This online magazine examines the current sales trends across Europe.
Well-known bike component manufacturer GW is set to turn heads at Eurobike 2025. The company unveils a completely new wheelset series tailored for the evolving needs of today's gravel, MTB XC, and road cyclists. From long-distance gravel riders to cross-country racers and competitive road athletes, the expanded portfolio demonstrates the brand's dedication to discipline-specific performance, production flexibility, and global accessibility.
In 2025, the company celebrates a decade of progress, engineering, and commitment to redefining the e-bike experience. What began as an ambitious project rooted in Italian innovation has evolved into a recognised force in the e-bike industry. And with a clear mission: to become the first choice for European brands in the urban mobility segment.
ESPOO, Finland - In the midst of Finland's abrupt repeal of its tax benefit scheme for company bicycles, which sent shockwaves through the national cycling industry, one company is making the bold choice to expand.
HO CHI MINH CITY, Vietnam - Taiwan's renowned bicycle frame builder Astro Tech Co., Ltd. celebrated the groundbreaking ceremony for its new production facility in Phu Chanh Industrial Park (north of Ho Chi Minh City) last Tuesday. Having produced for 24 years in Vietnam already, mass production in the new factory is scheduled to start in the fourth quarter of 2026.
FRANKFURT, Germany - Probably the most exclusive networking event at Eurobike brings together a very diverse mix of industry insiders and market followers. In a few years time, Pink Thursday has built a reputation as a unique space for exchange, inspiration and new connections.
The demand for e-bikes continues to grow across Europe. While e-bikes have embraced innovations like adaptive lighting and touchscreen dashboards, core systems such as gear shifting still rely heavily on human input. To this day, manual shifting remains the industry standard.
In the field of bicycle technology, engineers and developers are continually tasked with improving the riding experience and optimizing component performance. This is particularly true in the road and gravel segments, where every second and every detail matter. In these areas, precise, reliable, and low-maintenance drivetrain systems are essential. The Vistar Powershift group from TRP responds directly to this need. It offers an innovative solution that not only pushes existing boundaries but also elevates the riding experience to new heights.
An area that is often overlooked in the e-bike industry is how electric assisted bicycles and tricycles can hugely benefit the elderly and those with disabilities. Carefully engineered e-bikes and e-trikes that are stable, secure and adapted to the specific needs of the rider can offer a relatively new and inclusive mode of transport.
