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  • The e-bike sector was a standout success, the Mahle group reported in their financial overview for 2024. – Photo Mahle
    Investment10 Jun 25

    Mahle invests millions to enlarge e-bike R&D capabilities

    PALENCIA, Spain - To develop solutions that improve the efficiency and performance of e-bikes, Mahle SmartBike Systems has announced a new investment round of between €10 and €12 million annually in R&D. The announcement came shortly after Mahle CEO Arnd Franz stated that, "the e-bike sector was their standout success, supplying more than 60 e-bike brands across all segments."

  • “A Purchase Managers Index (PMI) is a good indicator for future market developments," says Jeroen Both, former chief supply chain officer and member of the board of management at Accell Group. - Photo BLMC
    Interview10 Jun 25

    'Global Bicycle Purchasing Index would have averted the inventory crisis' 

    ZEIST, the Netherlands - "A Global Bicycle Purchasing Index will professionalise the sector, as we have seen before in other industries. It gives you a verified outlook on what to expect in the supply chain, and not what you have heard from your connections, rumouring around in the sector." Bike Europe talked with Jeroen Both, former chief supply chain officer and member of the board of management at Accell Group, on the launch of Bike Europe's Global Bicycle Purchasing Index (GBPI) in partnership with Eurobike.

  • The removal of tax benefits in Finland has prompted concern in the bicycle sector as companies scramble to adjust their 2025 expectations. – Photo Shutterstock
    Market Report Finland10 Jun 25

    Finland's bike sector faces stagnation after harsh cuts to government tax benefits

    HELSINKI, Finland - The Finnish bike sector may face a serious stagnation and decline of sales this year due to the national government's recent decision to abolish the tax benefit for companies' bicycles beginning in 2026.

  • digitalization10 Jun 25

    Revolutionise data management with Noca

    Noca, the solution provider building the digital backbone for the cycling industry, wants to help companies speed up their digital transformation. That is why it is offering 1:1 consultation sessions at Eurobike 2025 in Frankfurt.

  • Tyre manufacturer9 Jun 25

    New products for road and gravel cycling

    Rubena, a renowned Czech manufacturer of bicycle tyres and tubes, announced its return to the global market last year, navigating the challenging post-COVID pandemic period. Now it introduces new products for road and gravel cycling.

  • E-bike9 Jun 25

    To the moon and back: BESV as a partner

    In a time of industry shifts and market saturation, clarity and confidence are everything. Every great mobility innovation comes at a turning point in history. Think: the Vespa post-WWII or Ford during the Industrial Revolution. Today, we're in the midst of another transition—this time driven by digital acceleration and climate urgency.

  • e-bike component6 Jun 25

    Star Union debuts new MGM magnetic gear mid-drive motor

    E-bike component maker Star Union has introduced its latest mid-drive motor, the MGM (Magnetic Gear Motor). For 2025, the MGM is upgraded to deliver up to 80Nm of torque (up from 75Nm last year) without any increase in size.

  • “In the first quarter of 2025, we achieved a solid result in line with expectations despite persistently challenging market conditions and economic policy uncertainties,” hGears CEO Sven Arend said. – Photo hGears
    Financial6 Jun 25

    Weak demand for e-bike motor parts reflects cautious market growth forecasts

    SCHRAMBERG, Germany - The financial results published by e-bike motor component manufacturer hGears are an important indicator of the market expectations of leading European e-bike brands. For the first quarter of 2025, hGears reports a 32.1% sales decline for its e-bike division. For the rest of 2025, hGears expects a further decline of the e-bike market.

  • Cowboy customers are growing increasingly unsatisfied as their orders face delays, amid a series of unfortunate events for the Brussels bike brand. – Photo Cowboy
    Cowboy6 Jun 25

    Cowboy doubles down amid criticism over delayed e-bike deliveries

    BRUSSELS, Belgium — The Belgian e-bike brand is in hot water after customers called out unexpectedly long wait times and a lack of transparency from the company. It's safe to say Cowboy has had a rough start to the year, as the e-bike manufacturer has attempted to navigate a production relocation, frame recall and now backordering issue - all in the span of a few months.

  • The bicycle repair shop is an important part of the company's profitability, with turnover continuing to rise. – Photo Koos Groenewold
    Market trends5 Jun 25

    Bicycle sales surge in the Netherlands thanks to first-quarter sunshine

    ROOSENDAAL, the Netherlands — The latest H&L Benchmark mapping the bicycle market in the Netherlands indicates a promising start to the year. The turnover increased by 4.1% in the first quarter of 2025. Last year, participating retailers also reported achieving a turnover increase in the first quarter. This was 5.2% compared to the first quarter of 2023.

  • Eurobike and Bike Europe will introduce the Global Bicycle Purchasing Index (GBPI) in cooperation with the market research institute IFH Köln in Germany. – Photo Shutterstock
    Market trends5 Jun 25

    Data crucial for efficient supply chain management in bicycle industry

    ZEIST, the Netherlands - The last five years have shown that the bicycle industry is lacking key economic indicators on a global level. The peak in sales in 2020-2021, followed by a market adjustment in 2022 and combined with an extremely high level of orders, resulted in an exceptional surplus of inventory. The industry has still not overcome this fluctuation. An industry-dedicated Purchasing Managers Index could have avoided or at least softened this financial blow.

  • Accell Group is leaving Turkey behind after almost 15 years as an important production base for the European market. – Photo Accell Group
    Accell Group5 Jun 25

    Accell Group disinvests Accell Bisiklet in latest attempt to streamline production

    HEERENVEEN, the Netherlands — As part of its One-Accell strategy, Accell Group has disinvested its production facility Accell Bisiklet in Manisa, Turkey. The new owner is Bisan Bisiklet, also based in Manisa, confirms Accell Group spokesperson Uneke Dekkers. The takeover amount remains unconfirmed.

  • Innovations & products5 Jun 25

    Rodi introduces Aeron: a complete wheel system

    With a strong tradition in engineering cycling components, Rodi's brand, Blackjack Wheels, is set to launch its new Aeron range. These high-performance bicycle wheels represent the pinnacle of technical development, engineered to meet the demands of elite-level competition.

  • The cautious optimism of 2023 has turned into more long-term stability in 2024, according to the CIE business survey released earlier this year. – Photo Shutterstock
    Market trends4 Jun 25

    Industry leaders solidify optimism in CIE Business Impact Survey results

    BRUSSELS, Belgium — The European cycling industry, after navigating a pandemic and the subsequently volatile market, is showing signs of a steady recovery, according to data from the Cycling Industries Europe's (CIE) annual survey among its members. Insights from the last few years of CIE surveys show a sector transitioning from cautious optimism to a more tangible stabilisation.

  • Battery Regulation4 Jun 25

    Powering people's rides, responsibly: new EU battery rules

    For many consumers, the e-bike isn't just a trend; it's a revolution in how they move. E-bikes are transforming people's lives, whether they're helping people to conquer city commutes, enjoy weekend adventures, or simply breeze through daily errands. But the landscape for e-bike batteries is about to change significantly, thanks to the new Battery Regulation 2023/1542 of the European Union.

  • production machinery4 Jun 25

    Machontrol: innovation and automation for the bicycle industry

    Bicycle manufacturers face increasing demands for flexibility, quality, and cost-efficiency as the industry evolves. The need for smarter, more reliable production solutions is greater than ever. How can manufacturers keep pace with these changes while maintaining high standards? Recent advances in automation and process integration offer compelling answers.

  • Do you know in which direction the market is heading? The Global Bicycle Purchasing Index is your key indicator. – Photo Shutterstock
    Market trends3 Jun 25

    Global Bicycle Purchasing Index launched by Bike Europe in partnership with Eurobike

    Germany/the Netherlands - Key economic and sourcing data has turned out to be an essential tool in steering the industry in today's challenging and volatile markets. The bicycle industry currently lacks the information needed to identify future market trends and a sourcing benchmark. Eurobike and Bike Europe will close this gap together in cooperation with the market research institute IFH Cologne in Germany.

  • Conductor worked with Felt to launch the Felt IA 2.0 TT bike using numerous sketches, technical drawings and data visualisations to create the campaign. – Photo Conductor
    Mergers & Acquisitions3 Jun 25

    Conductor launches Taipei hub to support Asian market growth

    TAIPEI, Taiwan - London-based design and marketing consultancy Conductor has announced its expansion into Asia with the opening of its second location in Taipei, Taiwan. Conductor has made a name for itself in the biking industry for its work with big brand names like Specialized, Canyon and Classified - as well as its recent acquisition by Gruppo Media.

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