The Indian family-owned company Amar Wheels Pvt. Ltd. has been doing business with European companies for close to five decades. "We strive to stay relevant, which we love. The challenges are amazing and the last 10 years have been more challenging than the past 40 years. We are constantly evolving in order to stay relevant," Karan Aggarwal, director of Amar Wheel tells Bike Europe.

For bicycle brands, sourcing teams and suppliers, the challenge is no longer simply finding manufacturing capacity. Increasingly, success depends on finding partners that can manage compliance requirements, provide transparent supply chain data, support software-enabled products and coordinate increasingly complex international operations.

Let's be honest: finalising pre-orders is the most stressful moment of a retailer's year. You commit a large part of your budget to a product you have often never seen, and then hope it arrives before the customer you promised it to loses patience - late deliveries deserve their own article. How can you enter conversations with brands as a strategic partner, rather than someone who simply takes orders?

The on-off reporting on whether hostilities in the Middle East will end is causing significant business uncertainty. Moreover, the heavy reliance on deliveries of parts and components from Asia leads to major cost fluctuations. As this uncertainty persists, suppliers and bicycle manufacturers will factor this into their pricing. The consequences are ultimately higher costs and higher bicycle prices in stores, as evidenced by the most recent Global Bicycle Purchasing Index (GBPI).

Where last year's Women in Cycling event at Eurobike centred on the industry's gender pay gap and the launch of new national networks, this year's programme opened with a freshly released market study and pushed the conversation onto a harder question: what should manufacturers and retailers actually do about the €950 million the bicycle industry is potentially missing out on.

疫情期間的需求泡沫消退後，自行車產業遭受嚴重衝擊，Accell Group亦深受打擊。Jonas Nilsson於2023年7月以營運長身分加入Accell Group時，外界認為當時該集團正處危及狀態。2025年1月，Nilsson正式接任執行長並執行策略轉型計畫「One Accell」。他接受本社獨家專訪時透露，Accell Group目前的轉型進度，以及市場對於這家昔日產業龍頭能有何期待。

自行車貿易展生態出現劇烈變化，這是產業長期陷在困境累積的結果。2026年Eurobike開展首日，進一步凸顯自行車產業長期存在的既有結構正走向分化。未來要由誰來帶領這個產業繼續發展、為其發聲，並如何促進國際交流，已成為業界討論焦點。

The 2026 Eurobike, the European International Bicycle Trade Show, drew to a close at Messe Frankfurt after four days of intensive industry exchange. Folding-bike innovator DAHON captured attention with the debut of its new 'DAHON-V' technology suite and a portfolio of new bicycles built around it.

德國自行車產業協會ZIV宣布推出全新展會，迫使企業必須在Eurobike及新展「towards tomorrow - European Bike Show」之間做出抉擇。該展將於德國科隆（Cologne）舉行，展期訂於2027年9月6日至8日，而Eurobike 2027則規劃於9月1日至3日登場。

市場現在終於回到相對穩定的水準。儘管近幾個月以來全球經濟充滿變數及干擾，但根據最新「全球自行車採購指數」（GBPI）顯示，整體信心仍維持「穩定至略偏正向」。經歷數年劇烈波動後，產業得以再次展現韌性，重新聚焦永續成長及長期發展。

The rumours intensified during the Accell Dealer Days and at Eurobike last week. The name of Singapore-based investment company, DuTech Holdings, was frequently mentioned as the potential new owner of Accell Group, once one of the industry's largest companies. Last Friday, DuTech Holdings officially filed a request with the German antitrust authorities for approval to acquire Accell Group.

"We want to stay on top of innovation, and we love to be leading," Avinox's Product Experience Director, Ferdinand Wolf, told Bike Europe on the final business day of Eurobike. True to his word, the Chinese drivetrain maker surprised many with the launch of its MG concept motor during the tradeshow. The progression from a shared outdoor booth in 2024 to one of Hall 12's defining exhibitors in 2026 marked a shift in how the company is positioning itself as a long-term industry player.

Eurobike 2026 was in size a shadow of its former self, a far cry from the industry's leading trade fair it once was. The industry brought this debacle upon itself by no longer participating in what was once the largest bicycle show in the world. Obviously, the visitor and exhibitor numbers for this transformation edition didn't come close to what they were in the past, but that also reflects the current economics in the bicycle industry.

Brompton has brought in two new strategic investors as the British folding bike manufacturer looks to accelerate international expansion following a challenging period for sales. Decathlon Pulse, the investment arm of Decathlon, and Shanghai-based BA Capital have each acquired minority shareholdings through a secondary liquidity transaction, becoming long-term strategic partners while leaving Brompton's ownership structure and management unchanged.

In 2024, a team of investors acquired the insolvent bicycle helmet factory of D-H-G Knauer GmbH Kunststoffverarbeitung. Since relaunching as KED Ahead GmbH, the new owners have made significant strides. It turns out it wasn't enough. The asset that was repeatedly touted as a key selling point - namely, the "Made in Germany" production facility in Freiberg am Neckar is now being phased out.

For bike makers, sourcing components is about more than specifications and price. It is about finding partners that consistently deliver on quality, innovation and timing. For Finnish component specialist Herrmans, trust and reliability have been the foundation of its business for more than six decades.

UK retailer Halfords reported a recovery in its cycling business for the financial year ended 3 April 2026, with cycling like-for-like sales increasing 6.4% as the British bicycle market showed signs of improvement after several difficult years.

The e-bike industry is moving at a rapid pace, and few brands have made as dramatic an entrance as Avinox. After making a strong debut at Eurobike 2024 with close ties to tech giant DJI, Avinox has taken a major step forward. By 2025, the transition was complete: Avinox became a fully independent, standalone business.