BERGAMO, Italy - Trek has closed its Italian subsidiary and incorporated this market within the newly formed Trek South Europe. In a short press release, the American company announced the creation of its fifth major European subsidiary, following GAS (Germany, Austria and Switzerland), BLX (the Netherlands, Belgium, Luxemburg), Nordics and UK+.

EMSTEK, Germany - Bicycle brand Hercules has built on a firm base on its home market Germany as well as some export, including a new head office and show room in the north of Germany. Export manager Michael Honkomp and sales manager Joep Stumpe want to take the brand into Europe and discussed their ambitions with Bike Europe.

SCHARMEDE, Germany - Known for pioneering the birth of the action sports movement in the early 80s, Haro Bikes is embarking on a new journey forward in Europe. "We are currently building our new European sales network," explains Verena Begemann, general manager of Haro Bikes Europe GmbH.

STOCKHOLM, Sweden - Nordic Bike Shows has announced the premiere of the Stockholm Bike Show, set to take place in the Swedish capital on 29-30 March, 2025. "We aim to bring together cycling enthusiasts, industry professionals, and innovators, showcasing the latest trends, technologies, and to experience in the world of cycling," says organiser Christian Ritter.

A look at the bicycle industry reveals various approaches to dealing with an economic downturn. Leading the way is one such strategy, as demonstrated by Tektro and TRP. For 2024, the bicycle component specialist has planned a series of product launches. The first unveiling will already take place at the Garda Bike Festival in May.

荷蘭，阿姆斯特丹（AMSTERDAM）－經歷2022年這歷史性的一年後，Pon Holdings自行車部去年營收下滑5%，其因去年自行車市場庫存「急劇調整」，營收減1億歐元。即便價格及利潤面臨壓力，Pon Holdings執行長Janus Smalbraak說明：「我們絕大多數優質品牌得以保持自身領先市場地位。」

俄羅斯，莫斯科（MOSCOW）－隨西方國家制裁及俄羅斯在國際舞台上日益孤立，該國自行車行業正面臨巨大壓力，自行車短缺和價格飆漲是其正面對的主要問題。該國自行車行業所需的自行車及零件現從何而來？

比利時，布魯塞爾（BRUSSELS）－自行車協會Cycling Industries Europe（CIE）自2020年起便一直關注自行車行業並進行各種調查研究，其對2023年《商業影響調查》（Business Impact Survey）結果感到意外。根據該份研究結果顯示，有52%的會員表示去年與2022年表現相似，甚或更佳。

西班牙，馬德里（MADRID）－根據西班牙工業、貿易暨觀光部（Ministry of Industry Trade and Tourism）資料顯示，自行車生產在今年1月出現10.5%降幅後，2月呈年減6.8%。儘管數字減少，其產量是自去年6月以來的最高月份數字，這代表市場似乎已有好轉跡象。

PHNOM PENH, Cambodia - The plunge in demand for bicycles made in Cambodia which started last year has not yet come to an end. Cambodia's bicycle export value fell 43% year-on-year in the first quarter of 2024, a General Department of Customs and Excise's report confirms today.

BRUSSELS, Belgium - In Belgium, over 18% fewer bicycles were sold in 2023. Sales decreased from nearly 700,000 to 569,605 units, according to figures shared jointly by Traxio and GfK. However, there are no concerns for the longer term. The e-bike is expected to be the cornerstone of the Belgian market, with specialist retailers playing an essential role in sales.

CĒSIS, Latvia - It is no coincidence that leg&go, the innovative wooden balance bike, comes from Latvia of all places. Firstly, this Baltic country has a long tradition of wood processing and secondly, founder Egons Garklavs is regarded as an ingenious designer there. The company reported a record turnover in 2023 and is now eyeing further export markets, including the US.

TAIPEI, Taiwan - Formed in 2016, CKC Environmental Technology focuses on using fibre particulate composite materials from the rice farming industry to manufacture environmentally friendly products. At Taipei Cycle it presented its newest pedal, the CK-TB7, which besides being made of biomass material is fully repairable.

MOSCOW, Russia - With Western sanctions and the ever-growing isolation of Russia in the international arena, serious pressure is being put on the country's bicycle industry. The shortage of bikes and a sharp rise in price of those bikes available are key problems the sector is currently facing. So where are the bikes and parts needed to support the industry currently coming from?

MADRID, Spain - Bicycle production in Spain saw a 6.8% year-on-year decrease in production in February, after registering a 10.5% decrease in the first month of the year, according to data from the Ministry of Industry Trade and Tourism. Despite these decreases, the units produced represent the highest monthly figures since June 2023 indicating a potential sign of a turnaround in the market.

BRUSSELS, Belgium - The results of the 2023 Business Impact Survey surprised Cycling Industries Europe (CIE) who has conducted this holistic look at the state of the industry since 2020. According to the study, 52% of its members reported similar or better performance in 2023 compared with 2022.

TALLINN, Estonia - Tallinn appears to be a nucleus for e-mobility. The Kõu Group with Ampler and Comodule put Estonian expertise in this field on the map. Now Vok is taking things to the next level: the start-up wants to shake-up up the market with heavy-duty bikes. In any case, it has a unique selling point, with its self-developed serial all-wheel hybrid drive.

瑞士，吉維謝（GIVISIEZ）－Scott Sports Group SA大股東Youngone Corporation宣布解雇其執行長兼小股東Beat Zaugg的消息對業界人士來說並不意外。Youngone於去年12月投入1.5億瑞士法郎（1.606億歐元）現金後，重組已是必然。