東家不再等待市場復甦,出售Kona Bicycles
美國,帕克城(PARK CITY)-在三位創辦人決定將Kona Bicycles 售給Kent Outdoors後僅經過兩年半,新東家便決定將該知名加拿大自行車品牌出售。市場在2022年初開始急遽變化,Kona同許多其他自行車品牌一樣也受到影響,無法實現對未來自行車市場的高度期望。

美國,帕克城(PARK CITY)-在三位創辦人決定將Kona Bicycles 售給Kent Outdoors後僅經過兩年半,新東家便決定將該知名加拿大自行車品牌出售。市場在2022年初開始急遽變化,Kona同許多其他自行車品牌一樣也受到影響,無法實現對未來自行車市場的高度期望。

義大利,貝爾加莫(BERGAMO)-美國Trek已關閉義其大利子公司,並由新成立的Trek South Europe來經營該塊市場。該公司於一份簡短新聞稿中宣布,創立其第五間重要歐洲子公司,其他四間分別是GAS(德奧瑞)、BLX(荷比盧)、Nordics和UK+。

柬埔寨,金邊(PHNOM PENH)-去年開始,市場對柬埔寨生產的自行車需求量大幅減少,且目前此勢未減。該國海關總局(General Department of Customs and Excise)一份報告顯示,該國今年Q1自行車出口值年減43%。

比利時,布魯塞爾(BRUSSELS)-去年比利時自行車銷量減少超過18%,根據Traxio和市場調研機構GfK共同分享的數據顯示,銷量從近70萬減至569,605輛。不過,長期來看無須擔憂。電動自行車是該國市場的主角,專業零售商在銷售中亦扮演重要角色。

PARK CITY, USA - Only two and a half year after the three founders sold Kona Bicycles to Kent Outdoors, the new owner has put the iconic Canadian bicycle brand up for sale. Due to drastic market changes since early 2022, Kona, like so many other bicycle brands, could not live up to the high expectations set for the future cycling market.

LUXEMBOURG, Luxembourg - One individual and two companies have been found guilty of evading customs duties on the importation of e-bikes from China. The case was investigated and prosecuted by the European Public Prosecutor's Office (EPPO) in Brussels last week. In total, the three defendants were found guilty of evading €3.1 million in customs duties and were sentenced to a fine of over €15.5 million each.

OSAKA, Japan - Bicycle component manufacturer Shimano reports that demand for bicycles continued to be weak at the start of the year. In the first quarter of 2024, net sales decreased by double digits compared to last year. Also for the rest of the year the outlook will remain uncertain for Shimano.

TAIPEI, Taiwan - Robotics specialist Da Shiang Automation (DSA) premiered a frictionless hub motor at this year's Taipei Cycle show. Entering the market under the brand name DTboost, the FMS01 hub motor features the DNGate Clutch System which allows the user to ride without resistance from the motor and gearbox when exceeding 25 km/h.

PARK City, Utah - Kona Bicycles was a noticeable last-minute absence at this week's Sea Otter event in California. The brand pulled down their booth on Wednesday and left the site raising concerns about the financial stability of the company. On Thursday, brand owner Kent Outdoors announced the appointment of a new CFO.

BERGAMO, Italy - Trek has closed its Italian subsidiary and incorporated this market within the newly formed Trek South Europe. In a short press release, the American company announced the creation of its fifth major European subsidiary, following GAS (Germany, Austria and Switzerland), BLX (the Netherlands, Belgium, Luxemburg), Nordics and UK+.

EMSTEK, Germany - Bicycle brand Hercules has built on a firm base on its home market Germany as well as some export, including a new head office and show room in the north of Germany. Export manager Michael Honkomp and sales manager Joep Stumpe want to take the brand into Europe and discussed their ambitions with Bike Europe.

SCHARMEDE, Germany - Known for pioneering the birth of the action sports movement in the early 80s, Haro Bikes is embarking on a new journey forward in Europe. "We are currently building our new European sales network," explains Verena Begemann, general manager of Haro Bikes Europe GmbH.

STOCKHOLM, Sweden - Nordic Bike Shows has announced the premiere of the Stockholm Bike Show, set to take place in the Swedish capital on 29-30 March, 2025. "We aim to bring together cycling enthusiasts, industry professionals, and innovators, showcasing the latest trends, technologies, and to experience in the world of cycling," says organiser Christian Ritter.
SponsoredA look at the bicycle industry reveals various approaches to dealing with an economic downturn. Leading the way is one such strategy, as demonstrated by Tektro and TRP. For 2024, the bicycle component specialist has planned a series of product launches. The first unveiling will already take place at the Garda Bike Festival in May.

荷蘭,阿姆斯特丹(AMSTERDAM)-經歷2022年這歷史性的一年後,Pon Holdings自行車部去年營收下滑5%,其因去年自行車市場庫存「急劇調整」,營收減1億歐元。即便價格及利潤面臨壓力,Pon Holdings執行長Janus Smalbraak說明:「我們絕大多數優質品牌得以保持自身領先市場地位。」

俄羅斯,莫斯科(MOSCOW)-隨西方國家制裁及俄羅斯在國際舞台上日益孤立,該國自行車行業正面臨巨大壓力,自行車短缺和價格飆漲是其正面對的主要問題。該國自行車行業所需的自行車及零件現從何而來?

比利時,布魯塞爾(BRUSSELS)-自行車協會Cycling Industries Europe(CIE)自2020年起便一直關注自行車行業並進行各種調查研究,其對2023年《商業影響調查》(Business Impact Survey)結果感到意外。根據該份研究結果顯示,有52%的會員表示去年與2022年表現相似,甚或更佳。

西班牙,馬德里(MADRID)-根據西班牙工業、貿易暨觀光部(Ministry of Industry Trade and Tourism)資料顯示,自行車生產在今年1月出現10.5%降幅後,2月呈年減6.8%。儘管數字減少,其產量是自去年6月以來的最高月份數字,這代表市場似乎已有好轉跡象。