The opportunity
- BH Bikes is looking for a Commercial Agent or Distribution Partner to develop and scale the Danish market with a long-term approach.
About BH Bikes
- European bicycle manufacturer with over a century of history (since 1909).
- Headquarters and brand development in Spain; industrial footprint in Portugal.
- Broad portfolio covering the core segments in Denmark, including:
- MTB, Road, Gravel, and City/Urban and a complete range of e-bikes (plus additional disciplines such as triathlon/cyclocross and kids)
What you will do
- Build and manage a retailer network and commercial plan for Denmark
- Drive sell-in and support sell-through (product training, launches, demo coordination)
- Maintain brand presence locally (events, key accounts, local marketing execution)
- Ensure a high standard of service and aftersales coordination
What we offer
- A differentiated, performance-driven range with strong fit for the Danish cycling scene
- Direct manufacturer support (commercial, product and marketing)
- Clear, transparent cooperation model and long-term partnership mindset
- Tools/assets to support retailers (product content, launch materials, training)
Ideal partner profile
- Proven track record in the Danish cycling market (brands, distribution, or sales agency)
- Strong relationships with premium retailers and key decision-makers
- Structured go-to-market approach and reliable operational execution
- Motivation to build a brand.
How to apply
Send a short application / company profile to f.beunza@bhbikes.com