Market Reports

Despite a dip in volume, Taiwan retains its dominance of e-bike imports into the European Union. – Photo Shutterstock

European e-bike imports in downward freefall

ZEIST, the Netherlands - "The market is returning back to a normal situation of pre-2020." This is a much heard comment on the current disruption of...

In the Netherlands, the e-bike generated 80% of the total turnover in the industry. - Photo Diederik van der Laan

Bicycle market in the Netherlands slides down by 6%

AMSTERDAM, the Netherlands - The Dutch market saw a slight decrease of 6% from 833,366 units in 2022 to 804,101 units last year. Thanks to a higher...

Heavy discounting led to slightly improved sales in the latter half of 2023 in the UK, but imports still outweighed sales volumes. – Photo Shutterstock

UK losing heavily in catch-up game with European bicycle market

LONDON, United Kingdom - In contrast to other European markets, where declines in unit sales could be offset against higher sales values, this can't...

The volume of the dealer intake in Denmark fell to the lowest level in a long time in 2023. – Photo Bike Europe

Is Denmark's dramatic bicycle market situation a forecast for other...

COPENHAGEN, Denmark - The Danish bicycle market has always been on its own sales path compared to other European countries. However, the 2023 figures...

The sales figures were announced during the Velofollies tradeshow held in Kortrijk last week. – Photo Bike Europe

Electric models take the lead in Belgian bike sales

KORTRIJK, Belgium - Electric bicycle sales in Belgium grew to a market share of 51.2% in 2023 according to industry organisation Traxio. The estimate...

The number of bicycles the EU imported last year from Cambodia is the lowest in 7 years. – Photo Shutterstock

Cambodia's position as leading bicycle exporting nation on the brink

PHNOM PENH - The Cambodians were still hoping for better times and more export to cater for the seasonal festivals in the Western countries in the...

The export market for regular bicycles has been hit hard by excess inventory. – Photo Bike Europe

Europe's bicycle imports hit hard by excess inventory

BRUSSELS, Belgium - The sudden increase in bicycle imports by EU countries in 2022 has come to an abrupt ending. Since the rising popularity of the...

According to Eurostat the e-bike import volume between January and July declined. – Photo Bike Europe

EU e-bike import volume declines as expected

BRUSSELS, Belgium - For the first time, the total value of e-bikes imported into the European Union exceed €0.5 billion between January and July this...

The Corona lockdowns did not lead to an (e-)bike sales boom like in Europe, but achieved exactly the opposite. - Photo Jo Beckendorff

Japanese bicycle market continues to slide; sales dip below 6 million...

TOKYO, Japan – The bicycle market figures for 2022 presented by the Japan Bicycle Promotion Institute (JPBI) showed that the pandemic played a...

In 2022 Swiss chain store Ochsner Sport took over the small e-bike brand E-Framer and gained Olympic downhill champion Beat Feuz as an ambassador. – Photo Peter Hummel

Swiss e-bike market share nearing 50%

AARAU, Switzerland - For the third year in a row, 2022 was not a normal one in the Swiss bicycle market. Although e-bike deliveries rose for the...