Retail

“In terms of digitization and automation we are way ahead in the bike industry right now," says Rebike co-founder and COO Sven Erger.

E-mobility provider Rebike scoring on refurbishment market

KEMPTEN, Germany - Starting just five years ago with an online market place for buying and selling second-hand premium e-bikes, today's business of e-mobility provider Rebike Mobility GmbH's consists of two strong pillars: subscription (which was expanded this year to a B2B business for rental fleets) and used-bikes. But the heart of all this is - refurbishment. Refurbishment is predicted to go big.

Management Board: Ralf Fischer, Alexander Muellmann and Michael Muellmann.

Sport Import's 40 years: Family and team success

In the early 1980s, Michael Müllmann couldn't have known that indulging in his passion for BMX - by selling BMX bikes, organising races and supporting young riders - would lead to founding a firm and expanding it throughout Europe. His initial engagement, which still continues today with the Berlin BMX scene through his shop, was because he wanted to see "kids doing the right thing".

"Businesses with no D2C activities will become the minority"

"Businesses with no D2C activities will become the minority"

ZEIST, the Netherlands - "It seems like almost everyone is playing the game now," e-commerce specialist, Scott Montgomery says when looking at the direct to consumer (D2C) activities of the top 10 bicycle brands in the US. In this first podcast from Bike Europe, he explores the changing bicycle retail market and paints a picture of how e-bikes, bicycles and accessories might be sold in the future. Listen to the podcast via Spotify, Apple, SoundCloud and Google Podcasts.

60% of the new sales record came from store purchases, with e-commerce accounting for 40%. - Photo Decathlon Germany

Decathlon Germany sets €700 million net sales record in 2021

PLOCHINGEN, Germany - It wasn't easy at first for the world's leading sports chain Decathlon to conquer the German market, but the French have learned quickly. For several years now, they have been reaping the fruits of their labor. With current expansion plans setting the tone, Decathlon Germany's 2021 financial figures underline that they are currently doing everything right.

Rad Power Bikes operates a number of showrooms in North America and Europe. – Photo Rad Power

Rad Power doubles in size with $154 million investment

SEATTLE, US - The North American cycling market is supercharged with a $154 million (€132 million) investment for the e-bike company Rad Power Bikes. Knowing this is the second investment round within 10 months, Rad Power already raised $150 million (€128 million) last February, it shows investors' confidence in the e-bike continues to grow.

Motesque relies on fittings based on information generated by a customer’s individual 3D avatar. Photo: Motesque

Signa Sports United partners with Motesque to launch AI in online bike shopping

BERLIN/Germany - Bicycle and sports e-commerce platform, Signa Sports United, which is currently preparing for an IPO on Nasdaq, announced a strategic partnership with software developer, Motesque GmbH & Co. KG. computer vision and artificial intelligence (AI), they plan to launch

Tony Grimaldi, CEO of Cycleurope AB and President of CIE called for more cooperation within the industry at the World Cycling Forum 2021. – Photo Andreas Gebert

World Cycling Forum 2021 brings bicycle industry together

MUNICH, Germany - "I never thought this combination of cars and bicycles in one show would happen," said Thorsten Heckrath, owner of a leading German omni-channel retailer, Rose Bikes at the opening of the World Cycling Forum this year. His statement marks the disruptive developments the market faced since the start of the pandemic, including the first time ever that cars and bicycles blended on an international automotive show, the IAA Mobility in Munich.

The Bike@Home platform is launching in the UK initially, with a further European roll-out expected in 2022. – Photo Accell Bike Parts

Accell Bike Parts goes online with bike@home platform

HEERENVEEN, the Netherlands - The manufacturer of bike parts and accessories, Accell Bike Parts, has launched an online platform in the UK market. The Bike@Home knowledge platform will provide blogs, DIY videos and direct links to over 200 bicycle dealers across the country as well as a webshop offering a large range of bicycle parts and accessories.

Framer joins a number of well-known companies that also continue to assemble in Switzerland. - Photo: Peter Hummel

Traditional Swiss brands launch direct sales

BIEL/THUN, Switzerland - After decades of dealer loyalty, Swiss brand, Canyon, changed its name to Cylan in 2019 and switched its distribution to 'click & collect' in the first phase and then to direct sales. Stähli AG took a different route and launched its new e-bike brand, e-Framer, on its channel only in the absence of any interest from potential dealers.

Leisger is already operating its own retail chain in countries like Germany, Australia, the United States, and Spain. - Photo: Michel de Chavanon

Retail group, Leon Cycle, expanding into France

HANNOVER, Germany - France is the next target market for German retailer, Leisger, which operates Leon Cycle brick and mortar e-bike shops and online platforms. Created in 2014, this chain launched in Germany with the opening of shops in Hannover and Munich.