Blogs

In France, a law on product labelling recently entered into force, which is causing quite a stir. The law may have major consequences for companies...

In the music world, a contract for live concerts typically has an appendix, also known as a ‘rider’, that includes all kinds of very detailed...

There are two types of people: those who have seen the movie Inglorious Basterds and those who have seen it more than once. If you have not yet seen...

Michael Jackson is famous for many things, not least because of his misheard lyrics. Even native speakers have trouble understanding what he is...

“I have always told you some version of the truth”, Jack Nicholson said to Diane Keaton in one of my favourite comedies “Something’s gotta give”. But...

Amazon is now the largest seller of products on the internet. It has a 40 percent market share in North America and continues to grow approximately...

‘Paid Media’ is just an expression of what we all have done for years, which is spending money on reaching consumers. There is no free lunch though,...

Building a successful ‘direct-to-consumer’ (DTC) strategy is just like building your brand or company, it requires investment in capital, time, and...

The heart of any successful direct-to-consumer (DTC) strategy is built around a great and effective ecommerce enabled website. Most companies we work...