HANGZHOU, China - Over one million dollars' worth of counterfeit bicycle goods have been seized by the Chinese government, in cooperation with American bicycle brand Specialized and e-commerce platform AliExpress. AliExpress announced this month that the sting operation, carried out in March 2025, resulted in the seizure of $1.1 million (€950,000) worth of counterfeit Specialized road racing frames, handlebars, wheels, seatposts, forks and 9,500 decals. Pinarello, Cannondale, Cervelo, and Trek also had fake items seized during the raid.

ZEIST, the Netherlands - The carefully knitted global network of bicycle component manufacturers, brands, assemblers and distributors is under pressure. The industry is unable to regain control of the supply chain after major disruptions during the pandemic, in combination with an overestimated market potential. It is not only a self-inflicted problem, and finding solutions requires drastic steps.

ZEIST, the Netherlands - 2025 once again may prove how difficult forecasting is for the global e-bike and bicycle industry. A strong first half boosted confidence, but the latest Global Bicycle Purchasing Index (GBPI) reveals that optimism is fading fast.

TAIPEI, Taiwan - In response to the renewed global scrutiny of the Taiwan industrial sector's treatment of migrant workers, the Taiwan Bicycle Association has crafted several key resolutions in an effort to increase diligence, compliance and transparency in the supply chain.

RODGAU, Germany - The new owner of Rocky Mountain Bicycles, Chaos Sports Inc., is pushing forward in the European market. With the takeover of long-standing distributor BikeAction GmbH, which serves Germany, Austria, the Benelux, Slovakia, the Czech Republic, and Slovenia, the Canadians are reaffirming their strong commitment to Europe.

CESENA, Italy - The introduction of new e-bike drive train suppliers in the past years might give the impression that this component comes from China alone. Italian Oli eBike Systems proves the opposite, although the company keeps close ties with its Chinese owner, Wolong. The company was founded in 2015 and rolled out an ambitious growth strategy and shifted its focus towards the Northern European market.

BINH DUONG, Vietnam - In the last decade, few Southeast Asian countries have seen manufacturing growth in the cycling industry the way that Vietnam has. Bolstered by favourable foreign policy and a booming national economy, Vietnam's bicycle manufacturing sector is experiencing a growth spurt — but how sustainable this is in the midst of a shifting market, only time will tell.

SWIEBODZIN, Poland - Sprick, a long-standing name in the German Bicycle sector, has entered a new chapter. After financial difficulties led to insolvency of the bicycle assembler at the start of this year, the company is now set to become part of multinational, Singapore-based DuTech Group.

LONDON, United Kingdom - Global container prices have fallen for the tenth consecutive week and still appear to be stabilising. Spot rates for containers on the Shanghai-Rotterdam route saw the sharpest drop. This is evident from the most recent World Container Index (WCI) published by market research firm Drewry.

MÜHLTAL, Germany - The precarity of the United States market and ongoing tariff uncertainty has taken a toll once again, as Riese & Müller announced this week it will pause all US shipments and re-evaluate following the latest 50% steel tariffs, "and their implications."

REUTLINGEN, Germany - Since establishing Bosch eBike Systems within the Bosch Group in 2009, the company has leveraged technological competencies from automotive electronics and sensor systems to power tool battery technology. For Bosch eBike Systems CEO Claus Fleischer, their systematic technology transfer approach, building on Bosch's foundational expertise in electric drive systems, is one of the three key elements of their success within the bicycle industry.

WASHINGTON D.C., United States - United States President Donald Trump has signed a new executive order this week extending the current pause on high US tariffs for Chinese goods and clarifying trade agreements made with the European Union.

BRUSSELS, Belgium - E-bike brand Cowboy has broken its recent silence to announce new milestones in the form of short-term financing and brand partner Rebirth Group — and to address the variety of complaints lodged against the company in the past few months.

ZEIST, the Netherlands - International tire maker Ralf Bohle GmbH, and its signature brand Schwalbe, is deepening its presence in performance-oriented and emerging bicycle segments, with high-potential markets identified across North America, Southern Europe, China and Southeast Asia. Nico Simons, chief sales officer of Ralf Bohle GmbH, recently shared his thoughts with Bike Europe on how Schwalbe views the market and where the century-old German company is headed in the next few years - kicking off Bike Europe's Industry Insider series.

UTICA, United States - Another United States company has committed to reshoring manufacturing to create a "100% made-in-America" bike. E-bike manufacturer eBliss Global has announced a new facility in Utica, New York, with the financial backing of Empire State Development to the tune of $500,000 in performance-based Excelsior Jobs Program tax credits.

FRANKFURT, Germany - The fragmentation in the industry is more and more hampering the development of the business. The large number of companies often operate in a limited part of the market, which makes it difficult to gather enough information. This lack of data makes it very difficult to manage the supply chain efficiently. Eurobike and Bike Europe jointly created the Global Bicycle Purchasing Index aimed at creating a benchmark for purchase and product managers.

With a rich heritage in bicycle manufacturing and an ambitious international mindset, Polygon Bikes of Insera Sena is returning to Europe with a fresh strategy. After successfully expanding into American and Australian markets, Polygon is now actively recruiting across the European continent and has a lot to offer in return.

COLOGNE, Germany - The Global Bicycle Purchasing Index (GBPI) is a new, global analysis tool for the bicycle industry. The aim is to provide regular insights into early market dynamics and trends, and thus enable well-founded decisions along the entire value chain. The GBPI is a joint initiative of Bike Europe, Eurobike organiser Fairnamic GmbH and the Institute for Retail Research IFH Cologne.

ZEIST, the Netherlands - "A Global Bicycle Purchasing Index will professionalise the sector, as we have seen before in other industries. It gives you a verified outlook on what to expect in the supply chain, and not what you have heard from your connections, rumouring around in the sector." Bike Europe talked with Jeroen Both, former chief supply chain officer and member of the board of management at Accell Group, on the launch of Bike Europe's Global Bicycle Purchasing Index (GBPI) in partnership with Eurobike.

ZEIST, the Netherlands - The last five years have shown that the bicycle industry is lacking key economic indicators on a global level. The peak in sales in 2020-2021, followed by a market adjustment in 2022 and combined with an extremely high level of orders, resulted in an exceptional surplus of inventory. The industry has still not overcome this fluctuation. An industry-dedicated Purchasing Managers Index could have avoided or at least softened this financial blow.

HEERENVEEN, the Netherlands — As part of its One-Accell strategy, Accell Group has disinvested its production facility Accell Bisiklet in Manisa, Turkey. The new owner is Bisan Bisiklet, also based in Manisa, confirms Accell Group spokesperson Uneke Dekkers. The takeover amount remains unconfirmed.