With "Retail First", Eurobike is launching a program that consistently focuses on specialist retailers. It offers bike, sports, and micromobility retailers many exclusive benefits related to their visit to the trade show - from free admission and networking opportunities to a special program for professionals.
In this edition of Bike Europe: Cautious optimism voiced amid ongoing industry doubts - Taiwan e-bike exports down 7% - "1 million Finnish-made bicycle tyres is the goal" - Dutch market under pressure as sales value masks declining sales volume.
The e-bike and e-kit business of Yamaha Motor faced a challenging business environment, with demand falling short of expectations in certain markets. The Japanese company reports in its 2025 financial overview that revenue declined 4% year-on-year in its smart power vehicle (SPV) business, which includes e-bikes, e-bike systems and electrically powered wheelchairs.
As e-bikes evolve from largely mechanical products into complex electronic systems, after-sales service is no longer an added benefit. The ability to diagnose, maintain and update systems throughout their lifecycle has become a baseline requirement, increasingly influencing how brands and dealers evaluate long-term product viability.
2025 proved to be a year of tariff changes, geopolitical shifts and withheld imports in the United States bicycle market, leading to significant shifts in a market where China had previously enjoyed a stronghold. China's market share fell from 85% in 2024 to 67% in 2025. In actual numbers, around 5.7 million units were imported into the US from China, a 40% drop compared to 2024. In total, bicycle imports into the US only dropped 21%, meaning someone made considerable gains - Cambodia.
As the world's leading bicycle component supplier, there is no better thermometer for the industry than Shimano. For fiscal year 2025, the Japanese manufacturer reported a 2.7% increase in net sales in bicycle components - a slight glimmer of hope that an industry rebound is imminent.
United States importers are suffering from whiplash this month after the US Supreme Court struck down tariffs imposed by US President Donald Trump, only for them to be replaced within hours by near-identical executive orders. What consequences does this all have for brands trying to do business in the US market, is suing a viable option to recoup some costs?
Matteo Cassina, the Italian manager and entrepreneur, owner of Passoni and the media platform Rouleur joins the Campagnolo Board at a pivotal moment for the component manufacturer. It signals a new phase following recent restructuring talks and labour agreements. For the first time in its history, the Italian brand has taken a significant step in its governance by appointing a Board member from outside the founding family.
In 2025, the total export value of bicycles from Portugal increased by 4.26% to €777.1 million. The latest report from the industry association Abimota reveals a recovery in the country's bicycle and e-bike exports after two years of decline. The latest Abimota report does not disclose the export volume.
Selecting a drive system is no longer just a technical choice; it dictates development timelines and long-term portfolio strategy while supporting on-demand flexibility. For Bicycle brands in a competitive market, strategic system architecture is now a structural business consideration. This shift is driving interest in scalable platform solutions that streamline engineering resources while maintaining clear segment differentiation.
Turkish bicycle manufacturer Kron was waiting for the right time to buy. In its 25 years, the company had manufactured for a variety of small OEMs, but was looking for a new European brand to invest in. So when Nishiki, a Nordic heritage brand with a signature look and a reputation for quality, came onto the market, Kron jumped at the opportunity.
Bicycle and e-bike exports from Cambodia soared by 69% in January this year. The export value reached $64 million (€55 million), up from $38 million (€33 million) in January 2025, according to the country's Ministry of Commerce. Bolstered by improved market access, regional supply integration and a competitive manufacturing base poised for further expansion, Cambodia's bicycle industry has entered 2026 on a solid footing. The growth of e-bike assembly is undoubtedly playing a major role as well.
Due to a healthy mix of organic growth and mergers and acquisitions (M&A), WS WeSports Group AB reports new record results for 2025. The fourth sales quarter contributed to this outstanding year-end outcome for the Nasdaq First North Premier Growth Market-listed company — since 9 December.
As the industry seeks to align the supply chain and match demand more effectively, reliable market data becomes essential. To provide the much-needed sourcing information and mid-term outlook, the Global Bicycle Purchasing Index (GBPI) serves as an indicator that anticipates future trends. Bike Europe discussed with Schwalbe's Head of Supply Chain Management, Vanessa Schulte, how the GBPI supports Schwalbe in the planning process.
The rebirth of Cowboy is officially underway in 2026, backed by the company's new French investor, ReBirth Group Holding SA. Cowboy is reporting progress on its recall program, the clearance of its order backlog and a leadership transition, all aimed at stabilising the company after a tumultuous 2025.
The sales performance of the Specialty Sports Group unit at Fox Factory, which includes its bicycle business, decreased 0.4% to $509 million (€431 million) in 2025. "This reflects both lower diamond-sports products and bike sales and was primarily due to reducing inventory levels in all channels in response to market-wide economic conditions," said Fox Factory CEO Mike Dennison.
A recent consumer survey across Germany, France, Belgium and the Netherlands shows distinct differences in purchasing behaviour and e-bike-buying priorities.
Mahle SmartBike Systems has built its reputation on lightweight, highly integrated e-bike systems. What began with refined rear hub drives for road, gravel and urban bikes has expanded into a full power mid drive platform with the launch of the M40. This is a logical step within the brand's 'Light. Sport. Smart.' philosophy, bringing the same focus on integration, weight discipline and intelligent control into a higher torque category.
Steel lies at the heart of vanRaam's production history. This has since been expanded to encompass a unique set of in-house production competencies in its bicycle factory in the Netherlands. The 13,500-square-metre facility features in-house frame production, robotic welding, 3D laser cutting, CNC machining and wheel production. All the reasons for Bike Europe to take a look at 'The Factory Floor' of adaptive bike manufacturer… vanRaam.
Accell Group宣布邁入轉型計畫下一階段，透過新增資金及大幅減債，改善其財務狀況。根據集團近日與主要利害關係人達成的協議，該集團將以股份換取額外資金。現有大股東皆已將Accell Group的控制權移轉至新的公司架構。
