2025年中國在美國自行車市場勢力減弱
美國,華府(WASHINGTON DC)-美國國際貿易委員會(US International Trade Commission)最新資料顯示,2025年前9個月美國自行車進口量年減23%,自中國的進口量受全年關稅變數影響,下滑幅度達40%。自台灣及柬埔寨的進口量分別增加10%及83%。數據顯示,受到美國總統川普的「美國優先」政策影響,美國自行車市場已出現變化。

美國,華府(WASHINGTON DC)-美國國際貿易委員會(US International Trade Commission)最新資料顯示,2025年前9個月美國自行車進口量年減23%,自中國的進口量受全年關稅變數影響,下滑幅度達40%。自台灣及柬埔寨的進口量分別增加10%及83%。數據顯示,受到美國總統川普的「美國優先」政策影響,美國自行車市場已出現變化。

荷蘭,阿姆斯特丹(AMSTERDAM)-兩家分別來自電動自行車及汽車產業的知名企業欲推出電動自行車品牌的計畫已終止。在Porsche AG及Pon Holdings於2022年成立合資企業P2 eBike GmbH不久後,投資者便公開表示,創立新的電動自行車品牌並不是產業發展的最佳途徑。

比利時,布魯塞爾(BRUSSELS)¬-電動自行車品牌Cowboy已正式由法國ReBirth Group Holding SA收購。此交易象徵該比利時品牌邁入全新階段,未來將全面由ReBirth主導營運,進行資源整合及財務重整。本次交易包含與Cowboy主要貸款方進行財務重整,改善公司資產負債表,以邁入新階段。Cowboy創辦人暨執行長Adrien Roose也已離開公司。

德國,法蘭克福(FRANKFURT)-¬業界對今年Eurobike的不滿聲浪,及德國自行車產業協會(ZIV)退出的決定,促使主辦單位針對高層人員進行調整。長期擔任展會經理的Stefan Reisinger將卸任,並在過渡期間協助新管理層接班。此一人事調整是否代表產業協會態度有所轉變?ZIV執行長Burkhard Stork表示:「Eurobike在2027年前進行全面調整是合理的,只要具備必要條件,最快明年初便會開始進行協商。」

TALINN, Estonia - "One of the most important mobility tools of our time, affordable, sustainable, and perfect for modern cities, is stuck in an analogue mindset. The cycling industry keeps polishing mechanical parts while the rest of the world has moved on," connectivity specialist Comodule wrote in a recent blog. The company laments at how e-bikes are creating a smoother commute, "but the bike itself is disconnected and largely dumb."

BAD HOMBURG, Germany - Existing minority shareholder, SKion GmbH has acquired "two significant business units" from the BMZ Group. BMZ Holding GmbH and BMZ Germany GmbH faced uncertainty when a sudden disruption in the customer base and subsequent legal proceedings led to an immediate financial challenge for the lithium-ion battery manufacturer. The acquisition is subject to approval by the antitrust authorities.

MUNICH, Germany - Following the successful launch of the trade-in portal in e-bike refurbisher Rebike Mobility GmbH's own flagship stores in Frankfurt and Munich, the onboarding of other major IBDs is now beginning. While the nationwide rollout is in preparation, an international scaling is already in the pipeline.

AMSTERDAM, the Netherlands - The e-bike is evolving rapidly and new user groups are entering the market, writes editor-in-chief Jan-Willem van Schaik in his editorial. "The question is whether the e-bike can keep the same classification and will continue to be seen as a bicycle. The classification as a bicycle has important legal implications."

AMSTERDAM, the Netherlands - The perceived relevance of trade shows is the next challenge the bicycle and e-bike industry is having to face since the start of this decade. Until the pandemic, the overall mood was positive and upbeat, but that's no longer the case, and it is difficult for the industry to get back on track. After the German industry associations ZIV and Zukunft Fahrrad questioned the purpose of Eurobike, the next challenge in the industry surfaced. How to communicate in the trade market? How is the transformation of the show landscape evolving? Time for a deep dive...

WASHINGTON, DC, United States - The number of bicycles imported into the United States in the first nine months of 2025 dropped 23% year-on-year. Looking specifically at China, imports from there have dropped by 40% amid tariff uncertainty throughout the year. Taiwan and Cambodia have made volume gains of 10% and 83% respectively. The latest import data provided by the US International Trade Commission shows that the face of the US bicycle market is already changing as a result of President Trump's 'America First' nationalist policy.