荷蘭，阿姆斯特丹（AMSTERDAM）－Janus Smalbraak擁有25年職涯，其中15年擔任Pon執行長，他在上週於Pon的領英（LinkedIn）頁面發文宣布將辭去職務，以追尋新的職涯挑戰。Volkswagen Financial Services AG執行長Christian Dahlheim將接任Janus Smalbraak職務。

阿拉伯聯合大公國，杜拜（DUBAI）¬－瑞士品牌Viiala於9月加入自行車市場競爭，欲顛覆自行車產業。2個月後，該品牌已向供應商、零售商及潛在投資者等80位受邀者展示3款概念車款。本社有幸受邀參加在杜拜金融核心區未來博物館（Museum of the Future）舉辦的盛大揭幕活動，搶先一睹該品牌的成果。得出的結論是：這款看似簡單的自行車，不再只是單純的交通工具。

德國，慕尼黑（MUNICH）－Sushi Bikes在2019年以D2C的商業模式，及1,000歐元起的親民價格，加上造型吸睛的電動城市自行車引起一陣轟動。當年熱潮如今已消退，Sushi Bikes成為下一間未能挺過2025年的德國企業。

義大利，維琴察（VICENZA）－面對外界對公司未來走向的各種傳聞，Campagnolo回應本社，說明其策略並重申品牌深根義大利的承諾。這個座落於維琴察，長期被視為業界技術領先的品牌，發布一份詳細說明，列出其近期核准的「工業計畫」（Industrial Plan）。

HANGZHOU, China - Over one million dollars' worth of counterfeit bicycle goods have been seized by the Chinese government, in cooperation with American bicycle brand Specialized and e-commerce platform AliExpress. AliExpress announced this month that the sting operation, carried out in March 2025, resulted in the seizure of $1.1 million (€950,000) worth of counterfeit Specialized road racing frames, handlebars, wheels, seatposts, forks and 9,500 decals. Pinarello, Cannondale, Cervelo, and Trek also had fake items seized during the raid.

BAVARIA, Germany - Swiss speed-pedelec brand myStromer and German bicycle brand Cube have both issued voluntary recalls for their front forks on select models. The recalls being within days of each other seems coincidental, as the brands use different suppliers.

NÜRTINGEN, Germany — Bosch eBike Systems has acquired Magura's 50% stake in Magura Bosch Parks & Services GmbH (MBPS), taking full control of one of Europe's largest bicycle and e-bike service and spare parts distributors. Formerly equal service partners since the launch of Bosch's e-bike brand, the partners have not made it clear what prompted the buyout.

ZEIST, the Netherlands - The carefully knitted global network of bicycle component manufacturers, brands, assemblers and distributors is under pressure. The industry is unable to regain control of the supply chain after major disruptions during the pandemic, in combination with an overestimated market potential. It is not only a self-inflicted problem, and finding solutions requires drastic steps.

BUDAPEST, Hungary - Olimpia Bicycle Ltd, the long-standing Hungarian producer behind the Gepida brand and recognised OEM supplier in Central and Eastern Europe, has announced it will cease operation. Partners were informed on 18 November that the company will enter liquidation and will not continue under a legal successor.

BRUSSELS, Belgium — Two names synonymous with bicycle industry advocacy in Europe are officially being retired as the merger between the Confederation of the European Bicycle Industry (CONEBI) and Cycling Industries Europe (CIE) reaches its conclusion. Marking a significant milestone for the European cycling ecosystem, the newly established European Cycling Industries (ECI) is now officially the unified voice of the cycling sector in Europe.

For many in the bicycle industry, the third quarter financial results make uncomfortable reading. Despite optimistic signs in the first and second quarters, most Q3 results show that attaining financial stabilisation is still out of reach. As revenues drop, repeated streamlining and cost-cutting measures are being taken to ensure the health of companies in the bicycle industry supply chain. This sentiment is also echoed in the second results of the Global Bicycle Purchasing Index (GBPI), a new initiative between Bike Europe, Eurobike and IFH Koln.

MUNICH, Germany - Govecs Group, the Munich-based company behind the leading two-wheeler e-mobility solution, has filed for insolvency at the Munich District Court. Despite the supplier's recent production line opening in Poland and its strategic pivot to focus on its retro eSchwalbe moped brand, the company appears unable to sustain itself through 2026.

MELBOURNE, Australia - The large geographical distance between Australia and Europe, could suggest completely different bicycle market tendencies. But is this in reality? Long-time industry watcher, business consultant and proud Australian, Phil Latz, frequently travels in Europe. Here, he evaluates the developing market and infrastructure from his perspective on both continents.

美國，華府（WASHINGTON D.C.）－美國總統川普政府正考慮將鋼鐵及鋁關稅範圍擴大到自行車零組件，自行車產業可能再次面臨衝擊。兒童自行車製造商Guardian Bikes積極遊說，希望將零組件納入關稅範圍，並將這視為振興美國製造業的途徑。但美國貿易協會PeopleForBikes指出，此舉恐加速已經動盪不安的產業倒閉潮。

中國，深圳¬－Zhaowei或許不是耳熟的品牌，不過每個人身邊各類產品使用的齒輪很可能都是這個牌子，從汽車零件到辦公或居家電器都是。該公司位於東莞、蘇州及深圳的工廠每日產出上百萬各種尺寸的齒輪。這家中國ODM（原始設計製造商）推出自家品牌Preeto，首度嘗試進軍電動自行車傳動系統市場。

義大利，維琴察（VICENZA）－自行車產業所處的危機，可能已對義大利標誌性品牌之一的Campagnolo造成衝擊。這間位於維琴察的公司歷史悠久，是全球自行車界的代表性品牌。儘管各大國家及地方媒體皆報導該公司將大幅裁員，不過Campagnolo都未表態。

德國，韋亞恩（WEYARN）－Fritzmeier Group宣布，旗下電動自行車品牌M1 Sporttechnik經營14年後，將在2026年4月30日停產停售。

In an industry driven by change, innovation and pressure to stay on top, where brands shift ownership, directions drift, and relationships often suffer, very few cycling companies ever get the chance to refocus and return to their authentic roots. Felt Bicycles is exactly planning to do that.

AMSTERDAM, the Netherlands - With their signature wheels, baskets or colourways, fleets of public bike sharing systems have cropped up in bike racks around Europe in recent years. Their appearance has ruffled the feathers of traditional retailers and big bike brands. But their arrival may be more of a help than a hindrance to the bicycle industry, according to recent data.

VICENZA, Italy - Amid growing media speculation about the company's future, Campagnolo clarified its strategy and reaffirmed its commitment to Italy in a reply to Bike Europe. The Vicenza-based industry icon, long considered one of the most technically sophisticated brands in the sector, released a detailed note outlining the pillars of its recently approved "Industrial Plan."