Spanish wholesaler sees changing dynamics in domestic market
GRANOLLERS, Spain - Just 25 km northeast of Barcelona in Granollers is the home of Casa Masferrer SA, a family business now run by the third generation. Today, the wholesaler, founded in 1934, is an importer, supplier, bicycle assembler and trader all in one. Brand distribution is focused on the Iberian Peninsula, so the supplier knows exactly the current state of the doomestic bicycle market. "It is a very competitive market with very competitive players," is the warning.



















