2023年歐洲電動自行車市場充滿挑戰
去年歐洲電動自行車銷售表現無疑是退步,目前已發布2023年市場數據的國家有7個,總銷量下降8%,從2022年4,555,264輛減至去年4,178,713。

去年歐洲電動自行車銷售表現無疑是退步,目前已發布2023年市場數據的國家有7個,總銷量下降8%,從2022年4,555,264輛減至去年4,178,713。

VILNIUS, Lithuania - Construction company YIT Lithuania has handed over the keys of the newly built Pon.Bike bicycle factory in the Kedainiai Free Economic Zone in Lithuania. over the next 5 to 6 months Pon.Bike will prepare the new facility for production.

By appointing Silvan Schäfer as marketing coordinator for Europe, Tektro is set to intensify its marketing efforts across the continent. In addition to expanding its presence in Germany, the company plans to boost its visibility across several other European markets.

AARAU, Switzerland - This Swiss bicycle market developed in 2023 in line with other European countries. After the sales peak in 2020-2022, the market volume dropped last year by 18%. While sales decreases were reported in all categories, it was the speed pedelec market that made strong gains.

捷克,科普日夫尼采(KOPRIVNICE)-自行車製造商Bike Fun International(BFI)已指派René Gasser擔任新執行長,他將於4月1日接手,他自2009年起便任職於BFI。

台灣,台中-Giant Group去年財報表示,中國市場自行車銷量大增不足以彌補北美和歐洲市場低中階產品需求疲軟。該公司概述內容顯示,綜合銷售額減少16.4%,降至新台幣769.5億元。

BRUSSELS, Belgium - The bicycle industry is eagerly waiting better times. Although some insiders noted slight changes in the market in a positive direction at Taipei Cycle Show this month, leading indicators are not showing any sign of that. The ratio of bicycles shipped to Europe from various countries has changed significantly in 2023 as a result of the current market conditions.

法國,安納西(ANNECY)— 法國零件製造商Mavic領導團隊出現一個新面孔,Alberto Morgando已與Jean-Michel Bourrelier共事至少五個月,他已於2月20日正式接手總經理一職。

瑞士,奧伯旺根(OBERWANGEN)-儘管歐洲市場整體呈現停滯或下降趨勢,高階電動自行車品牌Stromer和Desiknio的母公司myStromer AG卻逆勢而上,不斷擴大其在荷蘭和比利時市場的份額。該公司在具有挑戰性的美國電動自行車市場亦實現了雙位數(綜合)增長。

比利時,布魯塞爾(BRUSSELS)-位於布魯塞爾的貿易協會兼行業遊說組織Cycling Industries Europe(CIE)宣佈該組織創辦執行長Kevin Mayne將在今年退休。Mayne是業界最知名的政治人物之一,他將在下半年完成交棒後卸任,近期將舉辦選拔程序選出接班人。

瑞典,馬爾摩(MALMÖ)-Hövding可能是最受矚目的創意自行車配件品牌,不過他們已退出市場。在監管機構終止其主要產品的販售之後,瑞典Hövding AB於上月申請破產。據瑞典消費者機構說法,其安全氣囊安全帽在受到衝擊後無法正常充氣。

MALMÖ, Sweden - Possibly the most remarkable and inventive cycling accessory, the Hövding is no longer on the market. The Swedish Hövding AB filed for bankruptcy last month after regulators stopped the sales of its main product. According to the Swedish Consumer Agency the airbag helmet doesn't inflate properly on impact.

COLOGNE, Germany - German bicycle dealer cooperative Zweirad-Einkaufs-Gemeinschaft (ZEG) has sold its subsidiary Eurorad Deutschland to Bencis Capital Partners Deutschland. The company is active in the market of bike leasing and e-bike rental. The amount of the investment of Bencis remains undisclosed.

荷蘭,海倫芬(HEERENVEEN)-Accell Group BV三家子公司宣布重組已明確顯示其新政策,背後原因也更顯清晰。國際信貸評級機構Fitch已調降Accell Group等級,並質疑該公司是否能夠履行財務承諾。據Accell Group表示,Fitch報告反映出艱困的市場情況。

In this edition: Has the anti-dumping regulation become too complex - Signa Sports online empire crumbles - E-bike import declines as expected - Batteries entering 'goldrush moment

BRUSSELS, Belgium - Miranda Bike Parts has been awarded as one of the 10 'sustainability heroes' during Generali's third SME EnterPRIZE event in Brussels. This group was drawn from the over 7,600 SMEs that participated in the area of Environment and Social, coming from the European countries that have joined the initiative: Austria, Croatia, Czech Republic, France, Germany, Hungary, Italy, Portugal, Slovenia and Spain.

比利時,布魯塞爾(BRUSSELS)—歐盟理事會(European Council)與歐洲議會(European Parliament)於本月13日最終輪談判中,就《關鍵原物料法案》(Critical Raw Materials Act)達成協議,建立框架確保永續供應關鍵原物料。該法亦對L類別之下的「輕型運輸設備」或電動自行車帶來影響。

英國,諾丁漢(NOTTINGHAM)-英國自行車製造商有鑑於艱鉅的市場環境,決定裁員並將總部遷址,此舉也是為「更好將Accell UK整合至Accell Group」。

DUSSELDORF, Germany - Market confidence is positive if looking at the growing size of Cyclingworld in Dusseldorf which will take place from 15 to 17 March 2024. The consumer show is not affected by the negative tendencies in the market due to overstock and lower sales levels than forecasted.

德國,什文福(SCHWEINFURT)-改裝電動自行車大幅增加電池著火的風險,高速騎乘需要更大動力輸出,但這與電池管理系統的設定不符,Velotech專家Ernst Brust因此呼籲應強制整合一致的藍芽介面。