Whyte Bikes expands European footprint under new CEO
HASTINGS, UK - British bike brand, Whyte Bikes is undergoing a transformation in 2024. With a new CEO at the helm, and a new range of e-MTBs that are garnering awards, the brand is now expanding further into Europe. With a distribution partnership already in place in Germany, Eurobike marked the signing of an agreement with DSB, for launching the brands 2025 collection into the Italian market.



















