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Harry Smeets (47); new MD of component maker Axa Stenman Group BV.

Basta Brand Not Stopped in Denmark

VEENENDAAL, The Netherlands - Last Thursday Bike Europe reported on the 'One brand, One company' strategy from Axa Stenman and that this made the...

GM Peter van Vlijmen stopped April 1, 2013. He worked for 5 years at Axa Stenman Industries. - Photo Bike Europe

Basta Brand Stopped

VEENENDAAL, The Netherlands - The 'One brand, One company' strategy adopted by bike component maker Axa Stenman Industries made the company to stop...

Axa Basta Changes Course with Drastic Measures

Axa Basta Changes Course with Drastic Measures

VEENENDAAL, The Netherlands - Axa Stenman Group, maker of Axa and Basta bike components and accessories, has opted for a new strategic course. The...

Safe in the Dark with Basta Light Mini

Safe in the Dark with Basta Light Mini

The Basta Light Mini combines extra high quality and safety. The powerful light output gives a long and wide beam, lighting more than 20 metres ahead...

COLIPED Elects New Officers

BRUSSELS, Belgium (December 6) - At its General Assembly in Brussels on 29 November 2001, the COLIPED (Comite de Liaison des Fabricants Europeens de...

Marwi Europe Offers European Clients Just-in-Time Delivery

ROTTERDAM, Netherlands (28 April 2000)--On 1 April Marwi Europe opened up a new sales office in Rotterdam, the Netherlands, responsible for all of...

AXA Takeover of Basta Now Official

VEENENDAAL, Netherlands (20 January 2000)--The Dutch manufacturer of bike locks AXA has taken over the Danish Basta Group A/S. AXA paid approximately...

Dutch Axa Stenman to Takeover Basta Group

VEENENDAAL, Netherlands (14 January 2000) -- On 14 January the management of Axa Stenman Industries NV announced that they are negotiating the...