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Read all about Belgium

Stella has trimmed down its international ambitions. – Photo Bike Europe

Online e-bike vendors reorganise top management to confront market...

ZEIST, the Netherlands – Both Cowboy and Stella have reorganised their top management to face today’s challenges. Cowboy has hired a new Chief Supply...

Almost 40,000 visitors attended the 3-day event in Kortrijk Xpo. - Photo Bike Europe

Benelux market in optimistic mode at Velofollies

KORTRIJK, Belgium – “Super”, “Amazing”, “Best event ever”; these were some of the comments from exhibitors at Velofollies last weekend. Signs of...

E-bike riders in the Netherlands are getting younger as the GfK monitor shows. – Photo Stella

Replacement market to give boost to German e-bike sales

BERLIN, Germany – In addition to the regular market for e-bikes, the replacement market is becoming increasingly important in Germany. No less than...

“With our move to Antwerp, we have established a solid base for our future growth,” said Classified CEO Mathias Plouvier, at the opening of the new head office this summer. – Photo Classified

Classified Cycling raises millions from UK investors to expand into...

ANTWERP, Belgium - Classified Cycling has announced a €22 million funding round led by Active Partners, known in the industry as, former investors in...

Bike Republic has expanded its network of shops into the French-speaking part of Belgium, through the acquisition of IMP Bike. – Photo Bike Republic

Bike Republic expands its reach into French-speaking Belgium

BRUSSELS, Belgium - Bike Republic, Colruyt Group's chain of bike shops, is planting its flag in Brussels for the first time following the take-over...

Strikingly, more than 2,000 fewer e-bikes were sold in Belgium in 2021. - Photo Marcel van Hoorn

Supply issues cause growth in Belgian e-bike market to falter

BRUSSELS, Belgium – The total sales in the Belgian bike market fell by 1.2% in 2021, turning the tide on the 4% growth seen in 2020. A drop in e-bike...

Lazer introduces KinetiCore technology: the built-in rotational helmet

Lazer introduces KinetiCore technology: the built-in rotational helmet

The Belgium-based helmet company Lazer has created the world’s first fully integrated rotational-impact technology: KinetiCore.

Belgium is still a big market for speed-pedelecs like this Bikelife shop makes clear. – Photo Bikelife.be

Belgium reports brisk speed-pedelec sales after slow start in 2022

BRUSSELS, Belgium – As one of the most important speed-pedelec markets in the European Union, the industry was rather worried about the sluggish...

Investor Tom Boonen (l.) explains the Classified shift technology to Bart De Wever, Mayor of the City of Antwerp. – Photo Classified

Classified inaugurates new HQ in Antwerp

ANTWERP, Belgium - Belgian cycling start-up, Claissfied, the developer of the award-winning Powershift technology, has made a move from its previous...

The retailer is the main source of information for people who want to buy an e-bike. – Photo Shutterstock

Double digit retail price increases for e-bikes on Europe’s main...

NUREMBERG, Germany – In three of Europe’s main e-bike markets, Germany, the Netherlands and Belgium, the average retail price for e-bikes have...

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