The micro-mobility investment fund Fundracer announced an undisclosed investment in Belgian startup Aerobag, which is pioneering ultra-lightweight, compact airbag technology designed specifically for cyclists. Aerobag set out with a clear and ambitious mission: to adapt proven airbag technology from the automotive industry into a form factor that works for cycling.
Belgium in January was the place to be this winter, and not just for the Benelux bicycle industry, but for the global market. Velofollies , beyond capitalising on the Eurobike implosion, is centred in a growing, mature market for both performance and mobility cycling. Although market data will not start trickling in across Europe for a couple of months, figures presented during Velofollies show that Belgium is starting the year on the back of a 7.7% increase in sales volume in 2025. With sales back in the plus and renewed optimism in the local market, it was almost impossible for Velofollies not to deliver this year.
HERENT, Belgium - Reshoring carbon frame production to Europe using the latest technology has always been at the core of Rein4ced, but the turmoil in the bicycle industry has proven too much to sustain the model for Rein4ced. CEO and co-founder Michaƫl Callens announced the company's bankruptcy this week.
BRUSSELS, Belgium - The Benelux countries and the German state of North Rhine-Westphalia (NRW) are joining forces with MyBike and other bicycle registration systems to tackle cross-border bicycle theft in a structural way. The partners presented a joint position paper in Brussels this November with concrete recommendations for a systematic European approach to organised bicycle theft, which often crosses borders.
BRUSSELS, Belgium - Belgian policymakers looking to impose new restrictions on e-bikes are facing pushback from European trade organisation LEVA-EU, which says the measures could harm the market and clash with existing European Union law.
BRUSSELS, Belgium - Ahooga, the Belgian folding e-bike brand, has raised ā¬5.5 million in a new funding round aimed at developing its Max folding bike platform and expanding its international footprint.
