The bicycle industry is eagerly seeking new opportunities to regain control of the supply chain after major disruptions during the pandemic. Production relocations and new component suppliers could be part of the solutions. It also opened the market to new brands and companies that are not weighed down by their history. The recent shift of the industry's attention from the once-leading trade events Eurobike and Taipei Cycle Show to China Cycle makes it clear that the global network of manufacturers, brands, assemblers, and distributors of bicycle parts is changing drastically.

The latest edition of Bike Europe magazine (issue 4/2025) is now available to read online in our digital magazine section. This edition highlights how the carefully knitted global network of bicycle component manufacturers, brands, assemblers and distributors is still under pressure. The industry is unable to regain control of the supply chain after major disruptions during the pandemic, in combination with an overestimated market potential. It is not only a self-inflicted problem; finding solutions also requires drastic steps.

ZEIST, The Netherlands - It became apparent within the first few months of the year that 2025 would not be the turnaround year the bicycle industry needed. A muted Taipei Cycle show made clear that the supply chain was nowhere near back to being in full swing, and despite reasonable spring sales, the European market retracted again in the summer. Business-wise, there were reports of insolvencies, closures and redundancies. Knocks came from all sides: tariffs, human rights accusations, and very public non-alignment within the industry itself on several topics. However, pockets of innovation and newcomers managed to shine through, reminding the industry that its products are well-positioned for the long term. As the industry looks to realign and prepare for 'the fix in 2026', Bike Europe looks back at the articles that shaped 2025.

ZEIST, the Netherlands - A Purchasing Managers' Index (PMI) is generally regarded as the headline indicator of purchasing and supply executives across industries. This essential information, known as the Global Bicycle Purchasing Index, was introduced in the bicycle and e-bike industry last June. Accell Group CEO Jonas Nilssen recently made clear how relevant this kind of information is, stating, "Forecasting is a disaster in this industry."

ZEIST, The Netherlands - The latest edition of Bike Europe magazine (issue 3/2025) is now available to read online in our digital magazine section. The positive market expectations signalled at Eurobike in June are now under severe pressure. Inventory levels were expected to return to normal levels by early 2026. However, recent political and economic developments have caused expectations for market improvement to be pushed back.

ZEIST, The Netherlands - The latest edition of Bike Europe magazine (issue 1/2025) is now available to read online in our digital magazine section. In the run up to Eurobike the industry anticipates a stabilisation of the market following some hectic years. In the past years, the industry has learned to be careful about making bold statements about market developments as these often turned out to be incorrect.