JINAČOVICE, Czech Republic - The distribution of Pon's premium US bicycle brands Cannondale and GT Bicycles in Central- and Eastern-Europe has been taken up by Aspire Sports S.R.O. "The partnership with Aspire Sports will allow us to leverage the Czechs' expertise in this part of Europe to increase the presence of the brands and expand into new territories," emphasises Cannondale and GT Vice President of Int'l Distributor Sales & Marketing Seth Brosnan.

WILTON, USA - Cannondale has announced a new long term global strategy and reorganisation to a unified structure. "Our aim is to accelerate the brand's profile in key categories and forge deeper connections with riders," said Cannondale MD Marco Kind. He also announced that Cannondale Europe general manager Eugene Fierkens will leave the organisation.

MONTREAL, Canada - Dorel Industries has completed the sale of Dorel Sports, its bicycle segment, to the Dutch mobility group, Pon Holdings. For the sale price of US $810 million, Pon now has brands including Cannondale, Schwinn, GT, Caloi and Mongoose in its hands.

ZEIST, the Netherlands - It's been a busy year for the international bicycle industry. High demand for bicycles, notably e-bikes, driven by the COVID pandemic and the push for greener cities has brought high level investments. But, high shipping costs has brought high blood pressure for those trying to secure parts.

Have you ever fully considered the business potential that Central Europe has to offer in terms of the cycling industry? To be specific, let us talk of the Polish, Czech, Slovak and Hungarian markets. We interviewed Marek Dolezal, the CEO of Aspire Sports - a constantly evolving company and one of the most recognisable distributors of cycling and sports equipment for this region.

WOUDENBERG, The Netherlands - Cannondale is currently at the forefront of the news, following the recent announcement of Pon Holdings' planned acquisition of Dorel Sports before the end of Q1 in 2022. Cannondale is adding to the excitement by announcing the opening of a new assembly sites in the Netherlands and the US.