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In the past year the retail giant opened shops in new 12 countries. – Photo Decathlon

Decathlon's Sales Up In 2018 But Not Like In Previous Years

LILLE, France - Decathlon posted a global sales increase of 5 percent to 11.3 billion euros excluding VAT for 2018. Despite this positive result, the...

Decathlon’s cycling HQ in Villeneuve d'Ascq where many new brand names have been born for the bikes of the sporting goods giant. – Photo Bike Europe

Decathlon Focuses Stronger on Bikes with New Brands for Each Category

PLOCHINGEN, Germany - With a campaign in Germany for its road bikes, Decathlon is introducing two new brand names: Triban as well as Van Rysel. These...

Decathlon recalled the popular B’Twin B’Orginal which has been sold for 32 months in several European countries. – Photo Decathlon

Decathlon Recalls Three Model Year B-Twin Bikes

LILLE, France - Decathlon detected a front mudguard defect on its B'Twin B'Original bikes sold between January 2016 and 31 August 2018. The French...

Production at RTE Portugal of Decathlon’s BTwin Bikes. - Photo RTE Linkedin/ Dariusz Duda, Lisbon Polish Investment and Trade Agency

Europe's Biggest Bike Maker To Open 2nd Facility in Poland

AGUEDA, Portugal - Portuguese RTE S.A. is to open a bike making facility in Poland in 2021. With a current annual production total of between 1.2 and...

Cycling enthusiast Fabien Derville is appointed Chairman of Decathlon's Board of Directors. – Photo Decathlon

Decathlon Welcomes New CEO Despite Record-Breaking 2017

LILLE, France - It wasn't related to results as Decathlon saw a record-breaking 11 billion euro in sales in 2017. But what actually caused the...

Execution of Decathlon’s omnichannel strategy is now becoming apparent by the rapid expansion of the number of stores. – Photo Decathlon

Decathlon on the Omni-Channel Move in Europe

PLOCHINGEN, Germany - Earlier this month Decathlon acquired Swiss sports store chain Athleticum, adding 21 locations to its store count in...

Decathlon expands in Switzerland with the acquisition of Athleticum. – Photo Decathlon

Decathlon Takes-Over Swiss Sports Store Chain Athleticum

LILLE, France - French Decathlon has acquired Swiss sports store chain Athleticum from Maus Frères for an undisclosed amount. So far, Decathlon had...

‘Omni-channel is a revolution to which no one escapes’, said François De Witte, Deputy Chief Executive Officer of Decathlon France. – Photo Decathlon

Decathlon's Growth Strategy: Omni-Channel and More Brands

LILLE, France - For the sporting goods retail giant Decathlon, 2017 was a year of transition and a managerial revolution. Still the group announced...

Is Decathlon’s B’Twin Village to house the company’s e-bike production which is moved from China? – Photo Decathlon

Decathlon Moves E-Bike Production to Europe

LILLE, France - E-bikes are still small within the total bicycle sales of Decathlon, the sporting goods retail giant. And the production of electric...

New Cycling Industry Club members were welcomed at Eurobike by ECF’s development director Kevin Mayne (left). – Photo ECF

Decathlon Leads Announcement of New Cycling Industry Club Members

FRIEDRICHSHAFEN, Germany - ECF's Cycling Industry Club announced last week at Eurobike that it has made a big step forward and is building momentum...