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In July Storck Bicycle opened a concept store in Wertheim, Germany. – Photo Storck

Decathlon (Oxylane) and Markus Storck both sell 25% share in Storck...

IDSTEIN, Germany - Storck Bicycle GmbH celebrating its 25th anniversary this year took a new 50% shareholder on board. Company founder and managing...

Decathlon’s E-Bike Business Unit Leader Didier Morelle Joins WFSGI Board. – Photo WFSGI

Decathlon's E-Bike Business Unit Leader Didier Morelle Joins WFSGI...

MUNICH, Germany - The General Assembly 2020 of the World Federation Sporting Goods Industry (WFSGI) elected its new board of directors, including two...

Last year Decathlon opened 16 new stores in Germany. – Photo Michel de Chavanon

Decathlon Financial Performance Improving Again After 'Disappointing...

VILLENEUVE-D'ASCQ, France - The sports retail giant Decathlon reports an increase in sales of 9 percent in 2019. Turnover expanded from 11.3 billion...

Made in Romania bicycles and e-bikes are to take a much more prominent place in overall EU’s production. – Photo Sport Mechanical Workshop

30 Million Euro Investment Clears Way for Building Europe's Biggest...

TIMISOARA, Romania - Bicycle producer 'Sport Mechanical Workshop' based in Timisoara is the company that will invest 30 million euro in a huge new...

Plochingen near Stuttgart is the location of a Decathlon store as well as the German HQ of the sporting goods retail giant. – Photo Jo Beckendorff

Decathlon Continues To Expand in Germany with Stores and Logistics...

PLOCHINGEN, Germany - Increasing pressure by webshops on a sporting goods sector in Germany that's already facing difficulties, make for tough market...

New facility in Romania is to have annual production capacity of 1.5 million units. – Photo Bike Europe

Italian Investors and Decathlon Setting-Up Big Bike Factory in Romania

TIMISOARA, Romania - It's to become one of Europe's biggest bike factories and is to open next year in Romania. With a production capacity of 1.5...

Latest Alltricks store at Issy-les-Moulineaux covers 600 square meters on two floors. - Michel de Chavanon

Decathlon Targets New Markets with Alltricks Webshop Take-Over

VILLENEUVE-D'ASCQ, France - Decathlon obtained a majority shareholding in the omni-channel distributor Alltricks. The sporting goods giant acquired...

In April 2018 the French sports retailer also started in Canada. – Photo Decathlon

Decathlon Opens 1st USA SuperStore

EMERYVILLE, USA - With the earlier this month opening of its first SuperStore, Decathlon is again trying to gain a foothold on the North American...

Decathlon is stepping into the premium segment with Van Rysel branded road bikes that come with up to 3,600 euro price tags. – Photo Decathlon

Decathlon Turning to Hi-End Sports Bikes and P&A

PARIS, France - Decathlon is stepping up its focus on bicycles, e-bikes and P&A. Last month this trade journal reported on the sporting goods giant...

In the past year the retail giant opened shops in new 12 countries. – Photo Decathlon

Decathlon's Sales Up In 2018 But Not Like In Previous Years

LILLE, France - Decathlon posted a global sales increase of 5 percent to 11.3 billion euros excluding VAT for 2018. Despite this positive result, the...