The bicycle industry is eagerly seeking new opportunities to regain control of the supply chain after major disruptions during the pandemic. Production relocations and new component suppliers could be part of the solutions. It also opened the market to new brands and companies that are not weighed down by their history. The recent shift of the industry's attention from the once-leading trade events Eurobike and Taipei Cycle Show to China Cycle makes it clear that the global network of manufacturers, brands, assemblers, and distributors of bicycle parts is changing drastically.

The latest edition of Bike Europe magazine (issue 1/2026) is now available to read online in our digital magazine section. This edition highlights cautious optimism voiced amid ongoing ­industry doubts. The inventory situation — the big hurdle of the past years — is also stabilising.

The latest edition of Bike Europe magazine (issue 4/2025) is now available to read online in our digital magazine section. This edition highlights how the carefully knitted global network of bicycle component manufacturers, brands, assemblers and distributors is still under pressure. The industry is unable to regain control of the supply chain after major disruptions during the pandemic, in combination with an overestimated market potential. It is not only a self-inflicted problem; finding solutions also requires drastic steps.

ZEIST, The Netherlands - The latest edition of Bike Europe magazine (issue 3/2025) is now available to read online in our digital magazine section. The positive market expectations signalled at Eurobike in June are now under severe pressure. Inventory levels were expected to return to normal levels by early 2026. However, recent political and economic developments have caused expectations for market improvement to be pushed back.

ZEIST, The Netherlands - The latest edition of Bike Europe magazine (issue 1/2025) is now available to read online in our digital magazine section. In the run up to Eurobike the industry anticipates a stabilisation of the market following some hectic years. In the past years, the industry has learned to be careful about making bold statements about market developments as these often turned out to be incorrect.

ZEIST, The Netherlands - The next edition of Bike Europe magazine (issue 1/2025) is now available to read online in our digital magazine section. In the run up to Taipei International Cycle Show the first cautious signs of a market recovery are there. In the past years, the industry has learned to be careful about making bold statements about market developments as these often turned out to be incorrect.