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Export manager Michael Honkomp (r.) and sales manager Joep Stumpe want to take the brand into Europe. - Photos Bike Europe

Hercules outlines new export strategy to increase European market...

EMSTEK, Germany - Bicycle brand Hercules has built on a firm base on its home market Germany as well as some export, including a new head office and...

Haro aims to step up its activity in Europe again. – Photo Haro

Haro sets ambitious goals for European markets

SCHARMEDE, Germany - Known for pioneering the birth of the action sports movement in the early 80s, Haro Bikes is embarking on a new journey forward...

Sven Willems, manager MIK & OEM (l.) and José ten Hoope, MIK global marketing manager. - Photo Bike Europe

Open-source accessory mounting system MIK tops 100 industry partners

ULFT, the Netherlands - The growing market for accessories like baskets, bags and child seats also resulted in an increasing number of different...

“Companies offer more products than we can resell at the moment. From a sellers’ market during the peak from 2020 - 2022 we are back to a buyers’ market,” says Maurice Blom of Blomson International. – Photo Bike Europe

Blomson warehouse clearing opens online marketplace

HAARLEM, the Netherlands - In times of excess stock or supply shortages, Blomson international has been in the market for many years to either...

Moving in early 2023 from German Cycle Union to Swiss SEMG, CEO Frank-Simon Aeschbacher is guiding M-Way’s expansion into Germany. – Photo M-Way

Swiss e-bike retail chain M-Way enters German market

NUREMBERG, Germany - Following the sale of e-bike retail chain store M-Way from Swiss retail conglomerate Migros-Genossenschafts-Bund to Swiss...

Casa Masferrer managing director Jaume Masferrer (left) and marketing manager Marc Ganduxe at the Massi showroom at the company headquarters in Granollers. – Photo Dieter Wertz

Spanish wholesaler sees changing dynamics in domestic market

GRANOLLERS, Spain - Just 25 km northeast of Barcelona in Granollers is the home of Casa Masferrer SA, a family business now run by the third...

Jivr secures Benelux and France distribution deal with Pendlr

Jivr secures Benelux and France distribution deal with Pendlr

E-mobility manufacturer Jivr has entered into a strategic partnership with Pendlr, formerly known as Kruitbosch, a prominent name in the European...

Besv’s presentation to the French market at the Pro Days. – Photo Besv

Besv enters French e-bike market and reshores production

PARIS, France - The Taiwanese e-bike brand Besv is entering the European market step-by-step with France being the latest milestone. This was...

From January 1st Uvex bicycle helmets and eyewear will only be available in certified sporting goods retailers in Europe. – Photo Uvex

Uvex Sports Group opts to distribute through certified specialist...

FÜRTH, Germany - For the coming year, Uvex Sports Group GmbH & Co. KG (USPG) - the sporting goods group under the umbrella of the Uvex Group - will...

“We are still very confident, but the inventory situation has to stabilise first,” said Gaurav Munjal at Eurobike 2023. – Photo Bike Europe

Indian Hero EcoTech has confidence in European e-bike market

NEW DELHI, India - The long-term business connection with Bachtenkirch-Interbike based in Möhnesee, Germany gave Indian Hero Ecotech a head-start on...