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“Expanding into Europe is the next logical step for us,” says Yeti CEO Chris Conroy. – Photo Chris Conroy.

Yeti expects market normalisation by the end of 2025

HAUSHAM, Germany -American cult brand Yeti has announced the opening of a European office in Germany. "Expanding into Europe is the next logical step...

Woom bikes are available in three ranges suitable for children aged between 6 and 14. – Photo Woom

Woom expands into UK with successful kid's bike range

LONDON, England - Austrian kid's bike brand, Woom has now entered the lucrative UK market. Having had success in 30 other countries and sales of over...

DSB’s Davide Bonandrini (left) and Whyte’s Ross Patterson (right) cemented the new distribution deal at this year’s Eurobike show. – Photos Whyte

Whyte Bikes expands European footprint under new CEO

HASTINGS, UK - British bike brand, Whyte Bikes is undergoing a transformation in 2024. With a new CEO at the helm, and a new range of e-MTBs that are...

In 2022, Shimano decided to join forces with logistic’s provider Kühne+Nagel. – Photo Shutterstock

Shimano supply problems ongoing since transfer to Kühne+Nagel

TESSENDERLO, Belgium - The delivery problems at Shimano Benelux have arisen since warehousing and distribution was outsourced to logistics service...

US-based Wren Sports specialises in designing and manufacturing high-quality cycling components for the sportive segment. - Photo Wren Sports

US parts supplier Wren Sports extends presence across Europe

LINCOLN, California - US company, Wren Sports, known for their inverted forks, bike packing racks and durable components, has announced a series of...

Export manager Michael Honkomp (r.) and sales manager Joep Stumpe want to take the brand into Europe. - Photos Bike Europe

Hercules outlines new export strategy to increase European market...

EMSTEK, Germany - Bicycle brand Hercules has built on a firm base on its home market Germany as well as some export, including a new head office and...

Haro aims to step up its activity in Europe again. – Photo Haro

Haro sets ambitious goals for European markets

SCHARMEDE, Germany - Known for pioneering the birth of the action sports movement in the early 80s, Haro Bikes is embarking on a new journey forward...

Sven Willems, manager MIK & OEM (l.) and José ten Hoope, MIK global marketing manager. - Photo Bike Europe

Open-source accessory mounting system MIK tops 100 industry partners

ULFT, the Netherlands - The growing market for accessories like baskets, bags and child seats also resulted in an increasing number of different...

“Companies offer more products than we can resell at the moment. From a sellers’ market during the peak from 2020 - 2022 we are back to a buyers’ market,” says Maurice Blom of Blomson International. – Photo Bike Europe

Blomson warehouse clearing opens online marketplace

HAARLEM, the Netherlands - In times of excess stock or supply shortages, Blomson international has been in the market for many years to either...

Moving in early 2023 from German Cycle Union to Swiss SEMG, CEO Frank-Simon Aeschbacher is guiding M-Way’s expansion into Germany. – Photo M-Way

Swiss e-bike retail chain M-Way enters German market

NUREMBERG, Germany - Following the sale of e-bike retail chain store M-Way from Swiss retail conglomerate Migros-Genossenschafts-Bund to Swiss...