Hou Chi becomes the exclusive distributor of Italian bicycle brand Cinelli and of tubing specialist Columbus in Taiwan. It will also distribute Columbus tubing components in the country on a non-exclusive basis. Hou Chi was recently founded to represent cycling brands in Taiwan.
German parts wholesaler Ra-Co GmbH has become the exclusive distributor of Goodyear Bicycle Tires for independent bicycle dealers in Germany and Austria.
Italian helmet brand MET Helmets is moving to a direct distribution model in Belgium, the Netherlands and Luxembourg.
British bike brand Whyte has signed an exclusive distribution agreement with Royal Vélo France (RVF), the premium French distributor.
Optima Cycles and Bike&Co have entered a strategic supplier partnership for the German market partnership. Effective from 1 August 2026, the brands Lovens, Dolly and Dutch ID became part of Bike&Co's supplier programme for its affiliated independent bicycle retailers.
Let's be honest: finalising pre-orders is the most stressful moment of a retailer's year. You commit a large part of your budget to a product you have often never seen, and then hope it arrives before the customer you promised it to loses patience - late deliveries deserve their own article. How can you enter conversations with brands as a strategic partner, rather than someone who simply takes orders?
