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Moving in early 2023 from German Cycle Union to Swiss SEMG, CEO Frank-Simon Aeschbacher is guiding M-Way’s expansion into Germany. – Photo M-Way

Swiss e-bike retail chain M-Way enters German market

NUREMBERG, Germany - Following the sale of e-bike retail chain store M-Way from Swiss retail conglomerate Migros-Genossenschafts-Bund to Swiss...

Casa Masferrer managing director Jaume Masferrer (left) and marketing manager Marc Ganduxe at the Massi showroom at the company headquarters in Granollers. – Photo Dieter Wertz

Spanish wholesaler sees changing dynamics in domestic market

GRANOLLERS, Spain - Just 25 km northeast of Barcelona in Granollers is the home of Casa Masferrer SA, a family business now run by the third...

Jivr secures Benelux and France distribution deal with Pendlr

Jivr secures Benelux and France distribution deal with Pendlr

E-mobility manufacturer Jivr has entered into a strategic partnership with Pendlr, formerly known as Kruitbosch, a prominent name in the European...

Besv’s presentation to the French market at the Pro Days. – Photo Besv

Besv enters French e-bike market and reshores production

PARIS, France - The Taiwanese e-bike brand Besv is entering the European market step-by-step with France being the latest milestone. This was...

From January 1st Uvex bicycle helmets and eyewear will only be available in certified sporting goods retailers in Europe. – Photo Uvex

Uvex Sports Group opts to distribute through certified specialist...

FÜRTH, Germany - For the coming year, Uvex Sports Group GmbH & Co. KG (USPG) - the sporting goods group under the umbrella of the Uvex Group - will...

“We are still very confident, but the inventory situation has to stabilise first,” said Gaurav Munjal at Eurobike 2023. – Photo Bike Europe

Indian Hero EcoTech has confidence in European e-bike market

NEW DELHI, India - The long-term business connection with Bachtenkirch-Interbike based in Möhnesee, Germany gave Indian Hero Ecotech a head-start on...

Aspire Sports’ distributorship of Cannondale and GT is effective immediately. – Photo Aspire Sports

Pon restructures Cannondale and GT distribution in Eastern Europe

JINAČOVICE, Czech Republic - The distribution of Pon's premium US bicycle brands Cannondale and GT Bicycles in Central- and Eastern-Europe has been...

Sport Import's transformation into a European partner for the cycling industry

Sport Import's transformation into a European partner for the cycling...

In early 2020, German wholesaler Sport Import announced plans for a move into Europe by setting up its own sales force for Belgium and the...

Cowboy co-founders Tanguy Goretti (left) and Adrien Roose (right) aim to increase the brand’s retail and service presence across the continent with the new partner model. – Photo Cowboy

Cowboy builds international IBD network for sales and improved service

BRUSSELS, Belgium – Direct to consumer e-bike brand Cowboy is increasing its offline footprint to offer additional retail and service solutions for...

DDK's Joy Sung (m.) now runs an extensive partnership with SMP's Maurizio Schiavon (l.) and Oxo-Pro's Ronny Höglund (r.). - Photo Bike Europe

DDK and Oxo-Pro partner to raise value proposition in saddles and...

TAIPEI, Taiwan – To expand its reach on the saddle and grips market, DDK has entered into a distribution partnership with Oxo-Pro. “We already worked...