A new player is entering the European e-bike manufacturing scene. Phoenix Bicycle Europe has been established as a strategic joint venture between leading European and Chinese mobility companies. It is a new OEM electric bicycles manufacturer, backed by the legacy and industrial strength of Shanghai Phoenix Bicycle. The initiative aims to reshape the e-bike manufacturing landscape in Europe with a unique blend of heritage, innovation, and local production.

IRVINE, USA - E-car manufacturer Rivian announced it has spun out its micromobility business into a new company called Also Inc. Secured by a $105 million (€97 million) investment from Eclipse Ventures, Also will focus on small, lightweight vehicles including e-bikes.

SEATTLE, US - Rad Power Bikes, which began as a US director to consumer brand, has appointed Kathi Lentzsch as its new Chief Executive Officer (CEO). With deep experience in transforming both consumer-facing and B2B businesses, including retail, she will oversee the company's strategic pivot to focus on physical retail.

MÜHLTAL, Germany - Riese & Müller is setting new standards in sustainable logistics by becoming the first bicycle manufacturer to adopt reusable packaging for e-bike shipments across Europe. Following successful multi-month trials, the BikeBox will now be the standard packaging for over 1,000 dealers in Europe, significantly reducing environmental impact.

KORTRIJK, Belgium - The ambition to create a global distribution network was one of striking parts of Tenway's vision when they rushed onto the market in 2021. Today the brand has established its position and built a network throughout Europe. Tenways's area sales manager Europe Tony Vos elaborated on the outlook of the market for this young lifestyle brand.

BRUSSELS, Belgium - E-bike brand Cowboy has fully moved its e-bike assembly operations to France. In a strategic nearshoring move, the partnership with Rebirth Group subsidiary ReCycles aims to reduce delivery times, and strengthen customer support as the brand seeks to meet demand for its e-bikes across Europe.