The e-bike plays a central role for the brand Velo de Ville. More than 80% of production in Altenberge, Germany, consists of e-bikes. Although general manager and owner Volker Thiemann is positive about the market, he is also concerned about recent technological developments that, in his view, threaten the survival of today's e-bike.

Italy's Fantic Group has outlined a new international strategy for its Cycling Business Unit, centred on strengthening the distinct positioning of its Fantic and Bottecchia brands while integrating operations to improve efficiency and improve product development. The strategy also aims to accelerate growth across key international markets.

The French market has yet to find cause for optimism. In that context, the financial struggles at the O2Feel brand are no surprise. The northern France-based e-bike brand and assembler has been forced to apply for insolvency in self-administration.

The aftermath of the COVID bubble, which hit the bicycle industry hard, also impacted Accell Group substantially. When Jonas Nilsson joined Accell Group as COO in July 2023, the company was perceived as being in a critical state. In January 2025, Nilsson took over as CEO and initiated the One Accell Strategy. In an exclusive interview with Bike Europe, he explains where the Accell Group is on the strategy timeline and what the market can expect from this once industry-leading company.

Heiko Müller is stepping back from the management of Riese & Müller after more than three decades with the company he co-founded. His departure at the end of July concludes the operational responsibility of the founding generation, after Markus Riese stepped back from management in 2022.

Ampler Bikes has entered insolvency proceedings following years of financial pressure tied to difficult market conditions, quality issues affecting earlier bike models and a recent commercial dispute related to its Berlin showroom.