HANGZHOU, China - Over one million dollars' worth of counterfeit bicycle goods have been seized by the Chinese government, in cooperation with American bicycle brand Specialized and e-commerce platform AliExpress. AliExpress announced this month that the sting operation, carried out in March 2025, resulted in the seizure of $1.1 million (€950,000) worth of counterfeit Specialized road racing frames, handlebars, wheels, seatposts, forks and 9,500 decals. Pinarello, Cannondale, Cervelo, and Trek also had fake items seized during the raid.

MUNICH, Germany - Sushi Bikes caused a sensation in 2019 when it whizzed onto the market with a direct-to-consumer business model and cool e-city bikes at affordable retail prices from €1,000. The initial success has now faded away, and Sushi Bikes joins the line of German companies that could not make it to the end of 2025.

ROTORUA, New Zealand - Bike Matrix, the New Zealand-based compatibility technology startup, has completed a 50-day A/B test with European online seller Bike24, to demonstrate the value of its data-based tool. Having previously tested on several smaller retailers, this was an initial test to see if the solution is ready for large-scale deployment. With a 69% increase in conversion rate, the test validated how data can set a new standard for online component sales by answering the customer's key question…

DRESDEN, Germany - E-commerce platform Bike24 Holding AG has continued its strong growth path in the third quarter of 2025. The company recorded revenue growth of 31.7% to €82.8 million in the reporting quarter. In the first nine months, revenue rose by 25.5% from €176 million in 2024 to €220.9 million this year. Significant growth was achieved in all European markets, driven by localisation strategy and a strong core market in Germany, Switzerland and Austria.

ROTORUA, New Zealand - "The digitalisation of the bicycle industry requires clear and uniform data structures," says Lars Röttger, managing director of Bidex GmbH. That's the reasoning behind Bidex's recently announced partnership with New Zealand company Bike Matrix, according to the company's press release.

MILAN, Italy - Following a €500,000 round in 2023, Bikeroom - the Italian online marketplace for new and pre-owned bikes has closed off a new €3 million investment round. The funding will support the retailer's rapid European growth and help scale its commercial and technological infrastructure.