BERINGEN, Belgium - To extend its European sales network Belgian Cycling Factory (BCF) has been reviewing its business model and market strategy as part of a major expansion of its business. As owner of brands like Ridley Bikes and Eddy Merckx the company wrote a 'book of promises' for current and future retail partners to clarify this new strategy.

BERINGEN, Belgium - The Belgian Cycling Factory (BCF), known as owner of the sports bike brands Ridley and Eddy Merckx, is diversifying into new bicycle categories. The company will also focus more on e-bikes. Therefore, for frame production BCF partnered with a nearby frame manufacturer.

PAAL-BERINGEN, Belgium - Race Productions NV, the company behind Ridley Racing Bikes, took over the bicycle brand Eddy Merckx.

Eddy Merckx Cycles is looking back at a multi-million loss over 2016. "The market for road race bike dropped by 25% last year and as specialist in this

Eddy Merckx Cycles has gone through some turbulent years. Today Belgium Diepensteyn is the single owner of Eddy Merckx Cycles.

BRUSSELS, Belgium - To celebrate the 70th birthday of former road race champion Eddy Merckx the EDDY70 road bike was unveiled at the 70 Years ...