After filing for insolvency in February 2026, Frog Bikes has secured a buyer to continue its legacy as the royally-endorsed United Kingdom kids' bike brand. The brand's acquisition has been confirmed by Frasers Group, a conglomerate owned by British billionaire Mike Ashley.
A once-royally endorsed kids' bike manufacturer has fallen on hard times, according to a recent filing from the United Kingdom brand Frog Bikes. The company has officially started an insolvency process, a move the founders hope will keep the company afloat while seeking new funding.
ASCOT, UK - Frog Bikes, the British manufacturer of children's bikes, is taking significant steps to reduce its carbon emissions by incorporating 25% post-consumer recycled aluminium into the production of bike frames and forks. The move is expected to decrease carbon emissions by 5.8% per bike, equivalent to approximately 28.8 kg of CO2 per bike.
ASCOT, UK - Frog Bikes, the British manufacturer of lightweight kids' bikes, is launching its new range of children's city bikes in Europe. Noting an increase in demand across Europe, Frog Bikes will initially launch the Frog City 53, 61 and 67 in selected IBD's in nine European locations.
LONDON, UK - Supported by the Welsh Government and the HSBC bank, Frog bikes will be opening a new factory in the UK shortly. According to Frog Bike's press release "the production is expected to commence this summer."
WINDSOR, UK - The children's bike specialist Frog Bikes collaborates with WorldTour Team Sky on stylish new range of lightweight bikes released this autumn.
