NEW DELHI, India - The long-term business connection with Bachtenkirch-Interbike based in Möhnesee, Germany gave Indian Hero Ecotech a head-start on the European market. This relationship however, is not exclusive and Hero Ecotech works with multiple partners in Europe. The company is still open for new joint ventures at any time.

FRIEDRICHSHAFEN, Germany - Hero Ecotech debuted at last week's Eurobike in Hall A2. It's part of the company strategy to focus more on export markets. Hero Ecotech is more and more looking for international distribution partners, as the company's MD Gaurav Munjal explains.

HeroEco is investing in its plant in Ludhiana, India in order to expand the company's footprint in the EU market besides consolidating in India.

這個月初的中國國際自行車展來了一個印度自行車製造商的代表團，來探討和中國企業合資的可能性。這是由旁遮普政府所發起的活動；印度最大的自行車產業聚落就位於盧迪亞納。

LUDHIANA, India - HeroEco is expanding its capacity both in terms of infrastructure and technology. The total investment in the expansion stands at about USD 3.3 million.