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  • The current market situation in France didn’t lead to a negative mood on the show floor, though exhibitors didn't deny the current market challenges. – Photos Bike Europe
    Shows & Events30 Jul 26

    Pro-Days signals resilience in France's declining cycling market

    A lively and dynamic tradeshow is not what you would expect in a gloomy market like France's. Still, that was the case at the Pro-Days event in Paris, which took place only a week after Eurobike. The total market volume in France decreased by 6% in 2025, while revenue was down 4.8% year-on-year. Moreover, this was the third consecutive year of market decline, and there is no outlook for sales improvement. Under those circumstances, you don't expect a dynamic trade fair, yet that was still the case.

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