"Our ambition is to become an increasingly important European point of reference, while preserving its original identity." Fabrizio Ravasio, managing director of Movestro and a founder of the International Bike Festival, told Bike Europe during this year's event. As a market with deep roots in road racing, high-performance cycling and Italian craftsmanship, but one that has yet to embrace e-mobility to the same extent as its northern neighbours, the IBF demonstrated that Italy is not simply relying on its cycling heritage but is striving for growth.